MoPub | App2top

All publications by tag «MoPub»

Investments and transactions October 7, 2021

AppLovin buys advertising company MoPub from Twitter for $1.05 billion

The advertising company MoPub has a new owner. In the near future, instead of Twitter, it will belong to the AppLovin technology platform. The latter will give more than a billion dollars for the purchase.

Conferences April 4, 2018

White Nights Prague 2018: MoPub (Twitter) about the headline auction

A report by Diana Boiteux from MoPub (Twitter). Diana told us what the headline auction needs to turn into a successful “advanced headline auction” solution.

Marketing March 27, 2015

The cost of video advertising for the year increased by 243%

Mobile developers’ spending on video advertising increased by 243% over the year, according to the marketing company MoPub based on the results of its research.

Industry October 2, 2014

Twitter has announced its own application development platform

Twitter will introduce its own platform for application development. It will be called Twitter Fabric.

Marketing July 1, 2014

Twitter ads have provided TwoDots with more than 1 million downloads

Marketing April 18, 2014

Twitter starts promoting mobile apps

Other September 10, 2013

Twitter buys MoPub

Last night it became known about the friendly takeover of the advertising company MoPub by the social platform Twitter.

Other August 28, 2013

White Nights 2013: MoPub about Real Time Bidding

The head of the European branch of MoPub, Paul Childs, at the White Nights: Mobile Games Conference, told how to increase revenue with the help of Real Time Bidding.

Statistics April 22, 2013

Advertising on iOS brings more than on Android

The mobile advertising market totaled $4.1 billion in 2012. This year, analysts promise that the market volume will grow to $ 7.3 billion. And most of it will be on iOS. Why?

Other January 17, 2013

Advertisers love the iPad

“Apple” tablets have overtaken the iPhone in popularity among advertisers: the latter are increasingly being “put” on the iPad, analysts at MoPub say in their new study. About the reasons – in the material.

Other November 14, 2012

The cost of advertising on Android is growing

According to MoPub, the price for mobile advertising on the Android platform has increased by more than a quarter in just three months. Advertising on iOS has not become significantly more expensive over the same period.

Other April 27, 2012

No UDID – no advertising revenue

MoPub experts have estimated that in the event of a ban on UDID, Apple will cut developers’ advertising revenue by about 24%.

Other March 22, 2012

In 44% of cases, mobile games are played at home

Mobile games are made, as a rule, with the expectation of short-term gaming sessions. It is assumed that this approach to design allows you to play them anywhere – on the way, in a diner, in a queue when there is nothing to do. But according to the latest study of the gaming audience, they are most often played at home.