Mobile developers’ spending on video advertising increased by 243% over the year, according to the marketing company MoPub based on the results of its research.
This trend has emerged over the past year,” the company notes. The number of video ads in December 2014 amounted to 41% of all full-screen advertising.
The benefits of video advertising are also greater: the effective price per thousand impressions (eCPM) for the last three months of 2014 was 29.5% more than for regular ads.
One of the latest trends in video advertising is a motivational video. The user watches the video, and then receives a gift in the game currency. The game Crossy Road earned several million dollars on a motivational video in a few weeks.
MoPub has promised to put on sale exactly such a video advertisement in the near future.
A source: http://www.mobyaffiliates.com
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