The year is coming to an end, which means that analytical resources will make forecasts for 2015. Smaato decided to be one of the first to try to predict how the mobile advertising market will develop in the coming months. However, on the basis of well-known information and with non-obvious conclusions.
So, firstly, the geography of mobile advertising consumers, says Smaato, has become much more diverse than before. On average, 60% of mobile video views are from five or more countries. What does this mean? When a developer creates a mobile ad, he must understand that those who see it live in another country and may speak a different language.
Secondly, developers are doing a good job of creating applications and delivering them to customers, but their knowledge of marketing technologies is significantly lagging behind. Thus, automatic advertising purchases in 2015 should become a hit, the company is confident.
And finally, RTB or real-time bidding technology will be popular in 2015, the analytical resource claims.
On our own behalf, we will add that automatic advertising purchases and the truth still remain undervalued. For example, according to a survey conducted by the World Association of Advertisers (World Federation of Advertisers or WFA) together with the research company Forrester Research, most marketers still do not fully understand how algorithmic procurement technology works. That is, it is quite possible to expect that this trend will change in the coming year. At least, the Association is trying to change it and has even issued a corresponding guide.
Other materials:Mobile advertising in the United States alone earned $5.3 billion in the first half of 2014
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