All publications by tag «loot boxes»

Games

EA temporarily allowed players to watch the contents of the loot boxes in FIFA Ultimate Team before buying them

Electronic Arts has decided to partially revise the system of loot boxes in the FIFA series of games. To do this, the company temporarily gave players the opportunity to find out the contents of packs in the Ultimate Team mode before buying them. However, this promotion has a number of limitations.This is how the new packs look in the game (on the right you can see the timer with the remaining time until a new…
Money

Almost 30% of all Electronic Arts revenue comes from the Ultimate Team mode

Despite all the scandals around loot boxes, the Ultimate Team mode in sports games like FIFA remains one of the main sources of income for Electronic Arts. The company itself noted that it makes up a “significant part” of its revenue. Over the past year alone, EA has earned over $1.5 billion on it, which is almost 30% of the publisher’s total revenue.The exact revenue of the Ultimate Team mode became known from the annual…
Industry

Brazil may ban loot boxes. An investigation is underway against 13 companies, including Activision

The Brazilian authorities have launched an investigation, according to the results of which the country may completely ban loot boxes. Several major publishers are mentioned in the case. Companies that refuse to turn off these mechanics in the event of a ban may face daily fines of over $700 thousand.The National Association of Centers for the Protection of Children and Adolescents (ANCED) appealed to the authorities to ban loot boxes.
Industry

34% of British teenagers started buying loot boxes from the age of 13. Some families had to mortgage their homes

More than a third of teenagers and young people in the UK start buying loot boxes at the age of 13. Many of them spend their parents’ money without permission. In some cases, children’s gambling addiction drives their families into debt and forces them to mortgage property.In recent years, more and more organizations in the UK have been paying attention to the problem of loot boxes and their accessibility for children and adolescents.
Games

EA was criticized after advertising loot boxes for FIFA 21 in a children’s magazine

EA has once again faced criticism of its microtransaction policy. An advertisement for FIFA 21 loot boxes appeared in the magazine of a children’s toy store, which directly talked about the need to open packs with football players.Attention to the problem was drawn by one of the Twitter users who published a photo of a page from the magazine of the British chain of toy stores Smyths Toys.