Analysis of the most frequently asked questions regarding the release of games in China.

The Beijing-based analytical company QuestMobile shared the results of a study of the advertising market in China for 2020. Mobile games earned 10 billion yuan from advertising, but this is only a small share of the almost trillion-dollar market in China.The data was also published by the GameLook portal.

The competition between Tencent and ByteDance is gaining momentum. This time, TikTok‘s parent company has invested ¥100 million ($15.4 million) in Reworld, the local equivalent of Roblox. The deal occurred after Roblox China, supported by Tencent, received a license to work in China.

The Chinese video game market is considered the largest and one of the fastest growing in the world. Experts suggest that in 2021, it will account for almost a third of the global revenue of the gaming industry.

The Chinese authorities are going to tighten the regulation of developers. To do this, a special game rating system is being introduced in the country. Projects will be evaluated according to several criteria at once, which will form an overall assessment on a five-point system. Games that have received a low score will not be allowed to be released.Perfect World

Three Kingdoms Tactics, published by the Chinese company Alibaba, has become one of the highest-grossing iOS games of this year. In three months, she earned $194.8 million. Its total revenue for the entire period of operation amounted to more than a billion dollars. According to Sensor Tower, the game is now available in only eight countries.

In China, partnerships with Western brands that do not want to buy cotton from Xinjiang have begun to be massively terminated. Among others, gaming companies joined the boycott. For example, Tencent. Yesterday, the industrial giant removed skins made by the British luxury brand Burberry from its Honor of Kings game.

Last October, China’s two largest gaming streaming services Huya and DouYu announced a merger. However, then the deal turned out to be questionable — it attracted the attention of the local antimonopoly service. The companies themselves are positive, but Tencent, which controls them, is rumored to be concerned about the situation and has already discussed it with the authorities.

The trend for brand collaborations in games has not passed for many years. It has reached a special scale in China. Burberry, Maserati, Tesla and many other luxury brands cooperate with Chinese developers. In this way, they want to gain the trust of the local wealthy youth, SCMP believes.

Last week, China began testing the CAID identifier — the local equivalent of IDFA, which allows you to bypass Apple‘s new privacy policy. It was developed with the support of the government by the Chinese Advertising Association (CAA), which includes the largest technology companies in the country. Marketing expert Eric Seufert (Eric Benjamin Seufert) told in detail what threatens Apple with the appearance of such a tool. We have chosen the main thing from the…

In China, developers will no longer be able to force users to share personal data in exchange for access to the application. Now, in case of refusal, people will still be able to access this or that program. The new rules will come into force on May 1.TechCrunch reports that this became known from a joint document of four local regulators — the Cyberspace Administration, the Ministry of Industry and Information Technology, the Ministry of…

It seems that Genshin Impact is very popular in China. A campaign related to the game started in local KFC last week. There were many people willing to participate. So much so that in some cities the police had to intervene.

Even five months after the release of Genshin Impact remains one of the highest-grossing mobile games in the world. According to analysts, during this time she collected $ 874 million only in the App Store and Google Play.

The Chinese AAA game Black Myth: Wukong is still far from release, but local developers are already copying its visual style. They use someone else’s project to create misleading commercials for their mobile projects.

Todd Kuhns, marketing manager at AppInChina, told about what a game publisher might face when coming to China in his report for WN Winter’21.  We offer a short version of his speech.

On the Cocos Creator game engine, you can now fully work with three-dimensional graphics. The authors of the platform have launched Cocos Creator 3.0, a version of the framework that combines the functions of the company’s previous 2D and 3D products.

The public beta of the Chinese version of Steam, for which the publisher Perfect World is responsible, has become available to local gamers. Now a little more than 40 games are available in the store, including the titles of Vavle itself.Analyst Daniel Ahmad drew attention to this.

China’s gaming market has overflowed with mobile developers, SCMP believes. Competition in the country has intensified, and Chinese companies have increasingly begun to look towards the West. Titles based on famous franchises like “Harry Potter”, “The Lord of the Rings” and “Game of Thrones” help to achieve popularity among European players.

Analytical company Niko Partners told about the key events and trends of last year in the Asian mobile games market. Among them are a record number of Tencent investment deals, the growth of esports and increased interest in Genshin Impact.Genshin Impact is the most popular streaming game in China