On September 9, NetEase published Harry Potter: Magic Awakened in China, a mobile card game with an original combat system. For the whole first week, it holds the first place at the box office in the local App Store.

In the first half of 2021, the main advertisers in the mobile gaming market were games made by developers from China. The analytical company SocialPeta analyzed, using the example of Genshin Impact and Lords Mobile, how betting on creatives helps Chinese projects with promotion in the West.

In China, the quotes of Tencent and NetEase flew down amid news of the suspension of game licensing. At the same time, it later turned out that there were no plans to introduce them. So far, we are talking exclusively about slowing down the process.

In China, the issuance of licenses to all new online games has been temporarily suspended. This step is explained by the desire of the authorities to defeat gambling addiction among the young population.

Due to the new restrictions, underage Chinese gamers can play online titles for no more than three hours a week. This led to the fact that last weekend the Honor of Kings servers simply could not withstand the influx of users who entered the game at the same time.Honor of Kings

Last week, one of the largest retailers in China JD.com refused to sell unlicensed console titles. This happened against the background of increased measures to regulate the industry.What happened?

The Chinese authorities have prepared another restriction. Starting in September, local children will be able to spend no more than three hours a week in online games. Moreover, it will be possible to play only at a strictly set time.

Toshihiro Nagoshi, creator of the Yakuza series, is close to leaving SEGA after 32 years at the company. According to media reports, the Japanese game designer’s next job will be NetEase. Thus, the Chinese giant wants to impose competition on Tencent in the Japanese console market.Toshihiro Nagoshi, photo: Jin Wang

Perhaps soon Chinese Internet giants will no longer be able to conduct IPOs in the United States. This initiative was taken by the Chinese authorities. They proposed to close access to the American stock exchange to all companies that have access to a large amount of data from Chinese users.

Tencent always strives to strictly comply with the requirements of the Chinese authorities regarding video games. However, due to the tightened regulation of the technology industry and the actions of a number of state media, the market value of the company has fallen by $400 billion since the beginning of the year. And the development of Tencent’s relations with the authorities may affect the entire gaming industry in China.Tencent Headquarters in Shenzhen

The largest Chinese mobile store TapTap decided to go beyond the Celestial Empire and grab a part of the Google Play audience. Games such as Genshin Impact and Sausage Man should help him in this, as well as zero commission for developers.

In July, the Chinese antimonopoly service blocked the merger of Huya and DouYu in order to prevent them from capturing the entire market of gaming streaming services in China. Against the background of the failure, Tencent began to reallocate resources for the development and expansion of its own platform like Twitch.The new plans of the Chinese giant were reported by Bloomberg.

The Chinese authorities have tightened the requirements for the protection of personal data. Since November, a new law will come into force in China, which will allow tracking only the necessary minimum of information. After the news of the adoption of the law, the shares of local technology companies began to fall in price.

The purchase of the Chinese holding Leyou Technologies for $1.3 billion was one of Tencent’s largest investments last year. He has IP assets such as Warframe and Gears Tactics. However, in recent months, key employees have left Leyou en masse. And because of several cancelled projects, the holding itself has turned into almost an ordinary support studio.Warframe

In the second quarter (ended June 30), Tencent managed to increase all key indicators. During this period, the company earned $21 billion, and revenue from games exceeded $ 6 billion. However, analysts fear that the Chinese giant may suffer from the actions of the authorities to regulate the technology industry.Undawn

Chinese authorities continue to regulate local technology companies. Today it became known that the government now has a seat on the board of directors of ByteDance. The unprecedented decision made experts again concerned about the prospects of investing in the Celestial market.The deal was concluded on April 30, but it has only become publicly known now.

At the beginning of August, the premiere of the film Biubiubiu (硬汉枪神) took place in China, the events of which unfolded around a game in the battle royale genre. Although the audience warmly welcomed the movie, it was not without incidents. The fact is that the battle royale shown is too similar to PUBG. The Krafton company said that it is thinking about going to court.

The Chinese authorities should stop providing tax incentives to gaming companies, according to one of the local state media. The newspaper explains this by saying that Tencent and other major players have successfully entered the global market and no longer need state support.On August 5, the relevant material was published on the website of the Securities Times newspaper.

The media controlled by the Chinese authorities have softened criticism of video games. They no longer call them an “electronic drug”, but still urge society to fight gambling addiction. Against this background, Tencent shares managed to recoup almost half of yesterday’s fall.