Hyper Casual games remain one of the most actively developing areas of mobile gaming. Supersonic Studios specialists told us what you should pay attention to when creating and studying projects in this category this year.The original material was published on the pages of VentureBeat.

Hyper-casual publisher Voodoo continues to show impressive results. In 2020 alone, users downloaded his games more than two billion times.

Where should I start hyper-casual game design: with core mechanics or meta games? What should be the approach to promoting hyper-casual titles? Christian Calderon, the former chief marketing officer of PlayDots and the current CEO of Gamejam, told about this and not only.

The British mobile publisher Kwalee has shared a new record. Downloads of his hyper-casual titles have passed the half a billion mark.

Creating an exciting hyper-casual is not as easy as it seems, says Tomer Geller, the leading game designer at Supersonic Studios. In his column on Gamasutra, he shared four key principles that developers should follow during prototyping. We have chosen the main thing from the material.

At least two dozen publishers worth paying attention to are currently working on the hyper-casual games market. How to choose the right one, — says in his column on App2Top.ru Nadav Ashkenazy, CEO of ironSource marketing company and Supersonic Studios game publishing house.

Game installations of the mobile publisher BoomBit began to grow after the reorientation to the hyper-casual market. Now the number of downloads of the company’s projects has exceeded 800 million.In the first nine months of 2020, BoomBit games were downloaded 164 million times, which is 230% more than the same figures last year.

Not only hyper-casual can achieve a low CPI. Marketing company Soomla told about five mobile games in which the cost per installation is less than $ 0.5.

Voodoo has won in court over competitors from Rollic, which are owned by Zynga. The French publisher accused the company of plagiarism and now hopes that this case will set a precedent in the field of hyper-casual games.Voodoo sued after Hero Games studio released an update for the Wood Shop game (Rollic is the publisher).

What do publishers of hyper-casual games expect from developers? The general manager of Supersonic Studios answered this question and told why marketing in this area is more important than development. We have selected the main tips from his material.Nadav Ashkenazy, who took over Supersonic in February this year, wrote a column for GamesIndustry.biz .

The fight for the developers of hyper-casual games continues. This time, the French Homa Games launches its gamejam. The winner is waiting for $ 50 thousand and a contract with the publisher.

Last week, the Tenjin marketing platform released a report on the state of affairs in the hyper-casual games advertising market. We have prepared a brief extract from it in Russian.

The hyper casual game has Cool Goal! — more than 50 million installations. How the project was being prepared for release, how many stages it had to go through, — he told in his material for App2Top.ru the developer and publisher of the game is Gismart.

It is generally assumed that hyper-casual projects have a short life span. However, they have been actively assembling installations for much longer than three months. This conclusion was made by developer Dmitry Kuratnik, analyzing the most downloaded hyper casual titles for January-March. He shared this and other observations in the column-research for App2Top.ru .

Adjust together with Unity Technologies published a study of the hypercausal market. We briefly talk about the main discoveries of the work.

Five years ago, hyper-casual games were already released. Then one of the first studios in this market was St. Petersburg AYA games. In 2015, she worked with Ketchapp. Today the studio creates hits with Voodoo. Collected 30 million installations in March-May Draw Joust! — one of them. We talked with its founders about how the market and the studio itself have changed over this period. By Artem Merenfeld and Yaroslav Rudakov.

Today, on June 3, at 13.00 Moscow time, a new broadcast will take place on the WN Hub. This time it is dedicated to hyper-casual games. Developers, publishers and marketers will discuss the future of the niche, as well as discuss how the COVID-19 situation has affected hyper-casual games.

Game Division Mail.Ru The Group has announced plans to publish hyper-casual projects. By the end of the year, the company is going to invest up to $10 million in this direction.

We have collected in one material the chart of the most successful publishers of hyper-casual games in terms of downloads.