Victoria Ustinova, Business Development Manager at Playrix, spoke at the Moscow WN Conference today. She told how the launch of the Gardenscapes and Homescapes games took place in the AppGallery mobile store, which belongs to Huawei.

Today, August 25, Gardenscapes celebrates its fifth birthday. In honor of this, Sensor Tower analysts said that at the moment gamers have spent over $ 3 billion in the mobile blockbuster Playrix.

The British Advertising Standards Committee (ASA) banned the display of ads for Homescapes and Gardenscapes games that did not match the main gameplay. At the same time, Playrix stated that the puzzles shown in the promo are somehow present in the company’s projects.What kind of advertising is banned?

Four years have passed since the launch of the Gardenscapes frituplein, but its indicators continue to grow. The DAU of the mobile title today is 11 million. In the year of the release of this match-3 game, it was 3.5 million.

The era is gone. Last April, for the first time in eight years, Candy Crush Saga is not the highest-grossing game in the match-3 genre. Gardenscapes became the leader of the niche in monthly revenue.

Already two games from the portfolio of the Russian Playrix have earned over $ 1 billion. Gardenscape s had previously reached this mark. Now Homescapes has joined her.

Playrix is doing great. Her mobile blockbuster Gardenscapes will soon become one of the billionaire games. By the end of September, the total earnings of the project for all time amounted to $880 million.

Alexander Shilyaev, a leading game designer at the Gardenscapes project (Playrix), shared his experience in developing levels for games in the three-in-a-row genre.

App Annie has published ratings of the most earning and most downloaded Google Play apps in Europe “for all time”. Two applications from the ratings are made by Russian developers – Gardenscapes and VK .

Alexander Shilyaev, the leading game designer of Playrix, told how to create new elements, make levels and work with analytics in games in the genre of “three-in-a-row” using the example of Gardenscapes.

On August 25, the world release of the next hit from Playrix – Gardenscapes took place. A month later, the analytical company App Annie noted that the launch of the game, among other things, helped the developer enter the Top 20 largest publishers of mobile games in the world. About why Gardenscapes was relaunched from the hidden format to match-3, about the differences from the previous version and about the first results. App2Top.ru I talked…

The Russian company Playrix yesterday, August 25, published a new three-in-a-row – Gardenscapes. During the day, the game was downloaded more than 1 million times, and in the American App Store it began to earn more per day than Juice Jam and Zynga Poker.