Victoria Ustinova, Business Development Manager at Playrix, spoke at the Moscow WN Conference today. She told how the launch of the Gardenscapes and Homescapes games took place in the AppGallery mobile store, which belongs to Huawei.
The main thing from the speech:
- Gardenscapes was released on Google Play and the App Store back in 2016, but in December 2020, Playrix released the title also in AppGallery. During the first month, 510 thousand people downloaded the game, and its DAU reached 80 thousand users;
- Although Gardenscapes downloads have decreased now, the number of daily active users and title revenue remain at a consistently high level. Playrix did not disclose how much the game earned in AppGallery, but noted that Gardenscapes has been downloaded 2.5 million times all the time;
- The promotion of Gardenscapes in AppGallery brought Playrix $8.16 million, and the promotion of her next hit Homescapes — $3.94 million;
- Homescapes was released in AppGallery in March. Like Gardenscapes, it was immediately actively downloaded. Judging by the schedule, the game was downloaded a little less than 500 thousand times in the first month. Later, the volume of downloads decreased. In total, 1.56 million people have downloaded Homescapes to date;
- revenue and DAU of the game continue to grow monthly;
- There are currently five Playrix games in the AppGallery. The release of the latest — Township — took place this October. The company has integrated a payment SDK into each of the projects.
After Ustinova, Arseniy Khlebtsev, the AppGallery ecosystem Development Manager, also spoke at the WN Conference. He advised developers not to limit themselves to Google Play and the App Store. Khlebtsev added that AppGallery can help with the promotion of games. For example, the store includes titles in thematic collections and charges gamers cashback for purchases and participation in events.
