Liftoff and GameRefinery have released a large report in which they talked about the situation with advertising in mobile casual games for the period from May 2021 to May 2022. We have selected a few facts from it.

Mobile game developers are increasingly launching web stores for their games in order not to pay the App Store and Google Play commission. GameRefinery analysts came to such conclusions.

In 2022, new gachi mechanics will become widespread in mobile games. For example, the function of previewing items.Honkai Impact 3rd

A new report from GameRefinery has been released. According to him, 90 of the 100 highest-grossing mobile games in the United States hold events dedicated to the seasons. The company’s analysts also talk about an increase in the number of events that are held in partnership with major brands and other gaming brands.

Merge games are on the rise and can become a replacement for match3 titles for many users, according to analysts from GameRefinery. They use similar gameplay principles and monetization models. However, merge games have great potential to engage and retain players.Evermerge

Strategies are the third highest—grossing genre in the American App Store. They account for 17% of the store’s revenue. Such success of the strategy is partly due to the novelties that bring the mechanics of casual games to the genre. This was told in a recent report by the analytical company GameRefinery.

The analytical company GameRefinery summed up the results of the second quarter and told about the main mobile genres and publishers in the USA, Japan and China. For example, American gamers like to play puzzles and give a lot of money to Roblox — it accounts for over 5% of the country’s gaming revenue.

Apple’s new policy and the release of iOS 14.5 have already had a big impact on the mobile market. They affected not only advertising, but also affected game design and monetization. Joel Julkunen, Vice President of game analytics at GameRefinery, spoke about these trends.State of Survival

Analysts from GameRefinery told about the main trends of casual games this year. Developers are looking for new ways to engage users and actively add elements from other genres to projects. Among them are meta-gameplay, social functions and seasonal passes.Meta elements

GameRefinery has published a large study of the American match-3 market as of May 2021. The company talked about the main trends, the highest-grossing projects and the most important mechanics. Also, for the first time in several years, the top 5 highest-grossing games have changed in the genre — Project Makover got into it. In just a few months, it has become one of the biggest hits on the match-3 market.Key data

GameRefinery has published a large study of the American social casino market. The dominance of slots in this category continues — they account for most of the total revenue. Analysts also talked about the main trends and mechanics that distinguish social casinos from other genres.The main thing from the report

Marketing company Vungle has announced a new takeover. It includes the GameRefinery service, specializing in the analysis of mobile games. The amount of the transaction was not disclosed.

Roblox continues to increase its influence in the USA. In the fourth quarter of 2020, the company managed to increase its revenue share in the mobile market to almost 5%, now second only to King and Playrix in this indicator.GameRefinery told about the changes in the positions of mobile publishers in the American market in its report for the fourth quarter of 2020.

Along with the maturation of the mobile market, the introduction of meta-mechanics into casual games is becoming an increasingly common practice among Western developers. As a rule, we are talking about collections, customization, role progression and narrative.

The analytical company GameRefinery decided to please its users before Christmas. Like its competitors, it collects data on downloads and revenue of tens of thousands of mobile games. Except she’s got them for free now.To get access to this data, you need to register an account on the service.

The analytical company GameRefinery has published a report on the main news and changes that have occurred in major mobile projects in October. The data relate to the markets of the USA, China and Japan.US Market

The third highest-grossing genre in the American App Store is strategy. They account for 13% of the revenue of the regional store. However, more than half of the revenue collected by iOS strategies in the States goes to China. The analytical company GameRefinery told about this in its latest report.

GameRefinery has published a study of the situation on the match-3 market. Among other things, analysts told about the main products on the market, the three “waves” of the genre and the reasons why new representatives of the genre are so popular.

The analytical company GameRefinery has added new features for mobile game authors. Her service has learned how to track advertising monetization data.