Our Chinese colleagues from GameLook have published informative material about why Fall Guys needed to become free for real success. To put it very briefly: a game that is designed for mass, the price tag only hinders.

Consolidation continues in the gaming market. Epic Games became the owner of Tonic Games Group— the parent company of Mediatonic Studio. The latter developed the popular battle royale Fall Guys: Ultimate Knockout.

Although the peak online Fall Guys continues to fall, the authors of the battle royale are not discouraged. The other day they shared a new record — sales of the game on Steam exceeded 10 million copies.

The authors of Fall Guys promptly responded to the discontent of the players and promised to facilitate the passage of the game. In the second season of the funny battle royale, there will be 600% more “crowns” and a new reward will appear for the most persistent gamers.

While the developers of Fall Guys are enjoying the explosive growth of the title, gamers are dissatisfied with the device of the in-game currency. The coolest skins can be bought only for “crowns”, which are given for winning the final level. The problem is that only the most hardcore players get it.

In a new study, Newzoo analyzed the explosive growth of Fall Guys. Among the key success factors are an agreement with Sony, promotion through streamers, viral marketing and working with the community.The developers of Fall Guys used a set of marketing tools aimed at the rapid growth of the audience and its further retention — the so-called growth hacking.

Fall Guys: Ultimate Knockout continues to collect records. This time, the title received two new achievements at once for the day: on PC and consoles.

The streamer Shroud, who returned to Twitch a couple of weeks ago, predicted a quick death for the popular title Fall Guys: Ultimate Knockout. The reason for this may be the fast-paced gameplay.

The Chinese company Bilibili has received an exclusive license to publish the mobile version of Fall Guys: Ultimate Knockout. The game will be released under the name Jelly Bean: The Ultimate Knockout.

While Fall Guys: Ultimate Knockout is distributed on PC and PS4, its place on the mobile platform has been taken by a clone called Fall Gang: Knockout. The fake managed to gain 81 thousand downloads before it was removed from the App Store.

Fall Guys: Ultimate Knockout continues to set records. Last weekend, the number of simultaneous players on Steam exceeded the figures of many hits of this year, including DOOM Eternal and Sea of Thieves.On August 8, Fall Guys reached 124.7 thousand simultaneous players, according to game analyst Benji-Sales.