Free-to-play needs advertising, and advertising in free-to-play – this is the conclusion that the latest study by WildTangent, EA and IHS can push to.

The release of the mobile version of Dungeon Keeper caused a wave of criticism. Fans of the original game were not ready for the mobile continuation of the cult series. 

This is 13% more than the company earned in the same quarter a year ago. The main sales driver was The Simpsons: Tapped Out.

About the difficulties of evaluating, interpreting and collecting game experience – in the article of the chief analyst of Game Analytics Anders Drachen.

Starting from the 2014 fiscal year, which will begin only next April, EA plans to launch all its mobile titles in China through one of its external companies – PopCap China.

CEO Dave Roberts and chief game designer Jason Kapalka are leaving the Plants vs. Zombies studio.

President and Chief Operating Officer of Nintendo of America Reggie Fils-Aime (Reggie Fils-Aime) announced that the company intends to conduct an experiment with mobile devices.

Pocket Gamer released funny material in which our colleague John Jordan, commenting on EA’s far from brilliant quarterly results, claims that the gaming giant should have bought a couple of years ago, not PopCap at all.

Mikhail Katkoff, who recently left Supercell, shared his thoughts on why Plants vs. Zombies 2 is an unsuccessful project for PopCap and EA in his blog.

Just a couple of days after EA was accused of receiving a reward from Apple for delaying the release of the Android version of Plans vs. Zombies 2, the company launched the game on the Google mobile platform.

A scandal breaks out in the network. The president of EA Labels said that Apple paid a huge sum for EA to postpone the release of the Android version of Plants vs. Zombies 2 to a later date. Apple claims that this is a lie.

Electronic Arts is trying to conquer the Japanese market with the help of role-playing tetris, looking back at the experience of GungHo. 

Electronic Arts has started promoting the eleventh-generation Toyota Corolla in the free version of the Tetris Blitz mobile game.

According to EA representatives, PvZ 2 has already been downloaded more than 25 million times, which exceeds the total number of downloads of the first part in the entire history of its existence.

The company has launched the Face Plus service, which allows developers to “animate” game characters. To do this, you just need to sit in front of the webcam so that the program can copy your facial expressions.

The classics are coming back. EA has announced that this winter, the cult series of the late 90s Dungeon Keeper will be relaunched on iOS and Android.