All publications by tag «Middle East»
Nazara bought 70% of the shares of the largest Middle Eastern publisher Publishme for $ 3 million
Nazara has invested in the mobile publishing agency Publishme, which is the largest in the Middle East and Turkey. The Indian gaming company paid $3 million for 69.8% of the shares.With the help of the deal, Nazara plans to strengthen itself in the international market of mobile free-play games.
Mobile Gaming Audience analysis in the Middle East
Mobile market analysts from AdColony and On Device Research conducted a sociological study on players in major Middle Eastern countries. As it turned out, gamers in Saudi Arabia spend less time on games on average than residents of Egypt and the UAE, but they are more willing to make in-app purchases.