Game Insight has entered into a partnership with the Jordanian publishing house Tamatem to localize and publish the Airport City mobile strategy in the Arabic-speaking region.
The Arabic version of Airport City will be released in the Middle East and North Africa on iOS and Android.
According to the Sensor Tower analytical platform, over the 4 years of its existence, Airport City has gained more than 10 million downloads and generated more than $25 million in micropayments.
The head of Tamatem, Hussam Hammo, noted that the work on Airport City marked the beginning of further cooperation with Game Insight.
According to Tamatem, by 2022, the turnover of the mobile games market in Arab countries will reach $2.3 billion. But so far, games in Arabic make up no more than 1% of all titles in mobile stores.
According to the analytical company Newzoo, the gaming industry of the Middle East countries grew by 25% last year and reached $4 billion. More than 300 million people play video games here.
The gaming market of the Middle East and North Africa in 2017, NewzooAlso on the topic:
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