We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Sergey Sharov, CEO and co-founder of Asodesk’s ASO solution and Angle Connect agency.

Which categories of iOS games have the lowest share of non-branded traffic? — the analytical company ASOdesk asked this question in its research. The figures were revealed as part of WN Winter’21. We share the material prepared on the basis of the speech.

ASOdesk has published a study on the design of game pages in the App Store and Google Play. In it, she told what techniques ASO marketers most often resort to when working on icons and screenshots.

How to improve the position of a mobile game in the App Store and Google Play search using ASOdesk tools, — says Sergey Sharov, founder of the ASOdesk platform and the Angle Connect agency.

ASOdesk analysts conducted a study where they compared the ratio of organic and inorganic traffic in 15 categories of mobile games. Now the company advises developers of arcades and races to promote titles through ASO, and creators of casinos and card games — through advertising.

In the spring, ASOdesk introduced a new traffic analytics tool for iOS applications – ASO Dashboard. It’s coming out for release this week. Dmitry Kofman, ASO Director at Gambino Slots, talks about the tool itself and working with it.

During the analysis of one hundred projects from the American gaming box office top, ASOdesk found out which practices of designing pages of mobile games are most popular among developers of top projects.

How well marketers and developers understand ASO, the Russian analytical platform ASOdesk offered to check.

Can the price of an app affect its visibility and position in the App Store? – ASOdesk and Kindermatica received the answer to this question as part of a joint study.

The visibility and position in the search results of the App Store and Google Play are influenced by 10 factors, ASOdesk claims in its research.

What percentage of mobile gaming traffic is accounted for by brands, and how many percent of users are looking for games by genre, – she said App2Top.ru in its latest research, ASOdesk.