Last week, the marketing company AppsFlyer released a report on the state of mobile game advertising for the year 2023. Here are some facts from the report.

App2Top brought together representatives of AdQuantum, Appska, Tenjin, AppsFlyer, Adjust and Appier to talk about the current situation in the mobile game advertising market. We discussed AI, the transition to the web, traffic prices and much more.

On October 17, the AppsFlyer MAMA Georgia conference dedicated to mobile analytics and marketing was held in Tbilisi. The other day, the organizers of the event posted recordings of all reports in open access.

The devtodev analytical platform now belongs to the AppsFlyer marketing company. The amount and terms of the transaction were not disclosed.

In mid-October, the capital of Georgia will host MAMA, a conference on mobile analytics and mobile marketing. According to AppsFlyer, the organizer of the event, 350 participants are expected.

AppsFlyer marketing company has published a large-scale report on the state of the advertising market in mobile games in 2022. We have selected several key data from it.

AppsFlyer marketing company has published a report on retention (retention level) on mobile platforms for the third quarter of 2022. There is no good news.

The event is positioned as a platform where both mobile advertising and marketing specialists, owners of technology startups, as well as investors interested in the mobile application market will be able to meet and exchange experiences.

AppsFlyer has prepared a large report on marketing trends in the mobile games market. According to the analytical company, global revenue from in-game purchases on iOS fell by 35% last year after the introduction of Apple’s new privacy policy.A noticeable drop in in-game revenue on iOS began in June 2021.

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Mikhail Zaitsev, CEO of the AppsFlyer marketing platform in Russia and the CIS.

AppsFlyer has presented a large report on the audience of mobile applications in the Scandinavian countries. Mobile titles are most often played by women, but men spend money more actively in them. At the same time, Scandinavian gamers in general are extremely reluctant to entrust their personal data to games.Note: AppsFlyer collected data based on a survey of 4,039 users from Sweden, Denmark, Finland and Norway over the age of 18.

Analytical companies App Annie and AppsFlyer have prepared a voluminous study of the Latin American mobile market based on the results of the first quarter of 2021. In the report: data on player spending, downloads and marketing indicators. We have chosen the most important thing.

In Africa, as in most other regions, the pandemic and lockdowns provoked an explosive growth of mobile gaming. Compared to the first quarter of last year, local users have become more active in downloading games and making more in-app purchases. This is reported by AppsFlyer in a joint report with Google.Note: The study covers the period from the first quarter of 2020 to the first quarter of 2021 (ended March 31).

As part of the upcoming WN St. Petersburg’21, AppsFlyer will announce the launch of an open beta version of its predictive analytics solution for iOS. It is called PredictSK.

Less than a quarter of all iOS games support the App Tracking Transparency (ATT) framework. It allows you to request permission from users to monitor their behavior.

Pixonic aggressively attracted new media sources to expand the audience of its games, which inevitably led to an increase in the number of fraud. To solve this problem, Pixonic turned to AppsFlyer and started using Protect360.

Pavel Livshits, Regional Business Development / Growth at AppsFlyer, spoke about important trends in the mobile marketing market. 

The introduction of Apple‘s new IDFA policy is just around the corner. In this regard, AppsFlyer interviewed marketers from 171 companies about what they think about the upcoming changes. It turned out that 37% of specialists do not understand how this situation will affect the industry.

Appsflyer has presented a report on the state of affairs in the mobile advertising market for the second half of 2019. One of the central conclusions for the industry is that the triumvirate of ironSource, Unity Ads and AppLovin has an increasingly important role in promoting games.