The devtodev analytical platform now belongs to the AppsFlyer marketing company. The amount and terms of the transaction were not disclosed.
Oren Kaniel, CEO and co-founder of AppsFlyer, said that this purchase will expand the capabilities of his company. Also now AppsFlyer and devtodev are going to pay more attention to artificial intelligence. As AppsFlyer hopes, over time they will be able to change the approach to analytics.
According to the press release, devtodev solutions will be available in the AppsFlyer Privacy Cloud, a controlled environment in which business partners can analyze shared data.