Sensor Tower analysts shared a report on the state of the mobile advertising market in the American App Store in 2020. Among other things, they noted that one of the main advertisers on the market is Playrix.

On May 19, Perfect New World, a new MMORPG from Perfect World Entertainment, was released in China. In just one day, the revenue of the game on mobile devices exceeded $ 400 thousand. At the same time, the game will also be available on PC and consoles.

Such data was shared by Michael Schmid, head of the gaming business development department in the App Store. He declined to give the exact amount, saying it would be “inappropriate.”

Apple actively helped with the promotion of Fortnite in the App Store, said Michael Schmid, head of the gaming business development department at the App Store. It is not known how much the company has spent on marketing the title for the entire time of its existence, but from October 2019 to August 2020, it invested $ 1 million. Lauren Moskowitz, a lawyer at Epic Games, described it as a “bargain.”

The trial between Epic Games and Apple sheds light on an increasing number of internal details of the companies. During it, expert witness Lorin Hitt shared that 62% of all App Store revenue comes from purchases in games.

During the court proceedings, Phil Schiller, former vice president of marketing at Apple, spoke about the launch of the App Store. He recalled that the first iPhone was released in 2007 and initially only Apple‘s own applications worked on it (the rest could be opened through the Safari browser). However, due to numerous attempts by developers to hack a smartphone, the company decided to tighten control and launch an official store in 2008.

In 2019, $400 billion worth of physical goods were sold through the App Store. By them, Apple means buying things on Amazon, food delivery, taxi, etc. Despite the impressive turnover of funds, the company claims that it does not charge a commission on such transactions. According to her, unlike digital purchases or subscriptions, here she cannot guarantee either the quality or whether the consumer will receive his order at all.

Most of the content in the App Store is distributed for free. Phil Schiller estimates that about 84% of all applications in the store can be downloaded without payment. Speaking about the games in the App Store, he added that 75% of them are fully fritupley. In another 17%, gamers need to buy in-game items to unlock content. 6% of titles are paid. 2% work by subscription.

Lorin Hitt from the Wharton School of Business tried to prove that the browser can circumvent the ban on billing in the App Store. He stated that for at least eight games from the list of the top 25 projects at the box office in the store, you can buy content outside of iOS.

Apple prohibits developers from not only implementing their own payment systems, but also generally telling users about discounts outside of iOS. For example, they cannot be sent emails with an offer to buy a subscription or game currency on the game’s website cheaper than in the App Store. Also, you cannot specify similar information in the application itself.

Tristan Kosmynka, one of the heads of the App Store, said that in 2017-2018, developers of 5 million applications applied for publication in the store. Approximately 40% of them were unable to pass moderation due to a violation of Apple‘s privacy policy. For example, in 2019, out of 4.8 million applications, slightly more than 1.7 million (36%) were refused publication.

One of the fundamental points that Epic Games defends is the permission to use third—party payment systems in the App Store. According to the company, this will “put an end to Apple‘s monopoly”, and users will receive more convenient and cheaper payment methods inside applications. That’s just such an innovation will affect all iOS applications, not just games like Fortnite.

Last year, Microsoft fought for the appearance on iOS of the service for “playing in the cloud” xCloud. From the letters published during the trial between Epic Games and Apple, it became known that a similar Shadow Cloud Computing service suffered because of this struggle.

This proposal was made by Phil Schiller, the head of Apple‘s marketing department, who was also responsible for the App Store. In his letter to Steve Jobs and Eddy Cue he stressed that someday “the company will face a sufficient number of problems that will force it to adjust the 70/30 model.” Therefore, as soon as the App Store revenue exceeds $1 billion, it is desirable for Apple to reduce the commission itself.

Three Kingdoms Tactics, published by the Chinese company Alibaba, has become one of the highest-grossing iOS games of this year. In three months, she earned $194.8 million. Its total revenue for the entire period of operation amounted to more than a billion dollars. According to Sensor Tower, the game is now available in only eight countries.

In May, the trial of Apple and Epic Games will begin. On the eve of the meeting, the parties announced a list of possible witnesses. Among them are the heads of companies Tim Cook and Tim Sweeney, as well as other top managers and a number of former employees.According to TechCrunch, the witness lists were submitted to the court at the end of last week.

The COVID-19 pandemic has affected many things, including the sources of game downloads in the App Store. Referral links now play a decisive role, and not a search in the store, as it was before 2020. The analytical company Sensor Tower writes about this in a new report.

AppFollow, an application monitoring and ASO optimization platform, conducted a study of the Russian top application charts. As a result, the company has identified rating leaders in several major categories of mobile games for iOS and Android.How was the study conducted?

ASOMobile analytics service has published the final report on the mobile market for 2020. The company talked about the most profitable countries, as well as the highest-grossing applications and game categories in different stores. The material also contains data on the Russian market.General data on stores