Apple has updated the rules for receiving payments. Now developers will need to specify the address of the owner of the bank account in the App Store Connect. The new rules will come into force on October 22.By October 22, developers must provide information in the App Store Connect.

Not only American officials are fighting the monopoly of Google and Apple in mobile stores. The South Korean authorities are preparing to adopt a law that will allow developers to use third-party payment systems and not pay a commission for transactions inside applications.

The US has prepared a bill that could seriously reshape the business model of mobile stores. If accepted, it will allow developers to add third-party payment systems to applications and tell users about discounts outside of stores. The initiative has already been approved by Epic Games.

Against the background of changes in tax policy in some countries, Apple has revised pricing in the App Store. Apps will become cheaper in the UK and South Africa. And in Georgia, on the contrary, they will cost more.Apple announced this to developers on August 3.

Part of the changes in Apple’s guidelines concerns the process of submitting applications to the App Store. Now developers have more opportunities to appeal against the rejection of their applications. In particular, you can directly indicate why the company’s decision could be biased.Apple spoke in detail about the changes after the start of the WWDC conference, at which, among other things, the announcement of iOS 15 took place.

Yesterday Apple made a number of changes to the rules for publishing applications on the App Store (App Store Review Guidelines). One of the most significant changes concerns the mislids. Their use when promoting an application even outside the App Store can now threaten to delete the developer’s account.

GameRefinery has published a large study of the American match-3 market as of May 2021. The company talked about the main trends, the highest-grossing projects and the most important mechanics. Also, for the first time in several years, the top 5 highest-grossing games have changed in the genre — Project Makover got into it. In just a few months, it has become one of the biggest hits on the match-3 market.Key data

Sensor Tower analysts shared a report on the state of the mobile advertising market in the American App Store in 2020. Among other things, they noted that one of the main advertisers on the market is Playrix.

On May 19, Perfect New World, a new MMORPG from Perfect World Entertainment, was released in China. In just one day, the revenue of the game on mobile devices exceeded $ 400 thousand. At the same time, the game will also be available on PC and consoles.

Such data was shared by Michael Schmid, head of the gaming business development department in the App Store. He declined to give the exact amount, saying it would be “inappropriate.”

Apple actively helped with the promotion of Fortnite in the App Store, said Michael Schmid, head of the gaming business development department at the App Store. It is not known how much the company has spent on marketing the title for the entire time of its existence, but from October 2019 to August 2020, it invested $ 1 million. Lauren Moskowitz, a lawyer at Epic Games, described it as a “bargain.”

The trial between Epic Games and Apple sheds light on an increasing number of internal details of the companies. During it, expert witness Lorin Hitt shared that 62% of all App Store revenue comes from purchases in games.

During the court proceedings, Phil Schiller, former vice president of marketing at Apple, spoke about the launch of the App Store. He recalled that the first iPhone was released in 2007 and initially only Apple‘s own applications worked on it (the rest could be opened through the Safari browser). However, due to numerous attempts by developers to hack a smartphone, the company decided to tighten control and launch an official store in 2008.

In 2019, $400 billion worth of physical goods were sold through the App Store. By them, Apple means buying things on Amazon, food delivery, taxi, etc. Despite the impressive turnover of funds, the company claims that it does not charge a commission on such transactions. According to her, unlike digital purchases or subscriptions, here she cannot guarantee either the quality or whether the consumer will receive his order at all.

Most of the content in the App Store is distributed for free. Phil Schiller estimates that about 84% of all applications in the store can be downloaded without payment. Speaking about the games in the App Store, he added that 75% of them are fully fritupley. In another 17%, gamers need to buy in-game items to unlock content. 6% of titles are paid. 2% work by subscription.

Lorin Hitt from the Wharton School of Business tried to prove that the browser can circumvent the ban on billing in the App Store. He stated that for at least eight games from the list of the top 25 projects at the box office in the store, you can buy content outside of iOS.

Apple prohibits developers from not only implementing their own payment systems, but also generally telling users about discounts outside of iOS. For example, they cannot be sent emails with an offer to buy a subscription or game currency on the game’s website cheaper than in the App Store. Also, you cannot specify similar information in the application itself.

Tristan Kosmynka, one of the heads of the App Store, said that in 2017-2018, developers of 5 million applications applied for publication in the store. Approximately 40% of them were unable to pass moderation due to a violation of Apple‘s privacy policy. For example, in 2019, out of 4.8 million applications, slightly more than 1.7 million (36%) were refused publication.

One of the fundamental points that Epic Games defends is the permission to use third—party payment systems in the App Store. According to the company, this will “put an end to Apple‘s monopoly”, and users will receive more convenient and cheaper payment methods inside applications. That’s just such an innovation will affect all iOS applications, not just games like Fortnite.