All publications by tag «market analytics»

Analytics

IIDEA: total revenue of the Italian gaming market exceeded €2 billion in 2020

IIDEA (the Italian Association of Interactive Digital Entertainment) has prepared a report on the state of the Italian gaming industry by the end of 2020. The total market turnover exceeded €2 billion. Despite the growth of the mobile sector, console games bring the main revenue, while the PC remains the most popular platform for development.The IIDEA study is based on an online survey that was conducted from February 24 to April 1, 2021.
Analytics

Study: Zoomers are the first generation to prefer video games to watching TV

Consulting company Deloitte has published the results of a new study of digital trends among Americans. All age groups, with the exception of Generation Z, still call TV shows and movies their favorite entertainment. Zoomers almost never watch TV and prefer video games to other entertainment. It is they who dictate trends today.The Deloitte study is based on a 2009 survey of American consumers that was conducted in February.