App2Top brought together representatives of AdQuantum, Appska, Tenjin, AppsFlyer, Adjust and Appier to talk about the current situation in the mobile game advertising market. We discussed AI, the transition to the web, traffic prices and much more.

Adjust, together with Applovin, has released a report on the state of affairs in the mobile market — Mobile app trends: 2024 edition. A separate chapter is devoted to mobile games. Read more about them in our material.

Stories with layoffs in mobile continues. Next up is Applovin, which, in conjunction with its Adjust division, announced massive cuts.

In the first half of 2021, game developers spent more on attracting users than developers of any other mobile applications. They accounted for 50% of all UA costs. The marketing company Adjust told about this in its new research.

Adjust has presented a detailed report on the main trends in the mobile market of the Asia-Pacific region (APR) in 2021. We have selected basic information about the games. Key metrics include downloads, installation cost, game session length, and retention.Note: In its study, Adjust used data for the period from January 1, 2019 to May 31, 2021.

January-March was very successful for the hyper-casual genre. Its quarterly downloads increased by 76% compared to October-December 2020. The number of sessions also increased by 36%.

Last summer, it became known about Apple‘s plans to restrict developers’ access to IDFA. But the answer to the question of what will happen to the mobile marketing market after that has not appeared. In your column for App2Top.ru Maxim Samorukov, founder of AppMagic, reveals why, in light of the IDFA story, the deal between AppLovin and Adjust is so important.

We continue to summarize the results of 2020 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Leonid Yeletskikh, Sales Director at Adjust.

Advertising-based fraud in mobile games is a global problem. According to Adjust, the number of fraud has increased by more than 170% over the year, and fraudsters are increasingly faking organic traffic.From January to August 2020, Adjust analyzed more than 14.3 billion installations worldwide, including the United States, Europe, Latin America and China.

The marketing company Adjust has launched a new analytical tool — Subscription Tracking. It shows statistics on the actions of users of mobile subscription services.

Recently, the Adjust marketing company published a guide on how to prepare for working with ads on iOS 14. In the same place, she directly says that the best option is to create a successful pop—up window that motivates users to say “yes” to the question about data tracking.

Last week it became known that Apple is “blocking the oxygen” of IDFA. Users in iOS will be able to block the transfer of information about themselves to advertising companies by clicking. We asked Adjust, AdQuantum and Digital Turbine how much this will affect the UA market.

Adjust together with Unity Technologies published a study of the hypercausal market. We briefly talk about the main discoveries of the work.

The marketing company Adjust has published a benchmark for mobile applications. Among the main conclusions: a decrease in the growth rate of downloads for hyper-casual games and a significant drop in organic content from stores in the market as a whole.

Marketing companies Adjust and Liftoff have published a report on the Japanese mobile market in terms of engagement. The game segment was also mentioned in it.

The developers of the Adjust analytical platform told about the average retention level, the number of sessions and the number of user actions in the gaming mobile in their latest report.

The international mobile analytics company Adjust has launched a free, open-source tool for evaluating the effectiveness of applications. It is designed to help developers and marketers figure out how successfully their product will show itself on the market.

A report by Andreas Naumann from Adjust. The speaker spoke about fraud schemes and how they have become more complicated over the past few years.

A report by Leonid Yeletskikh from Adjust. Marketers need new, more advanced tools to work with large amounts of data, segment them in real time, and send personalized messages to users. At the same time, they need to know that user purchases are not fraudulent. Leonid Yeletskikh told about how to achieve these goals.