Adjust published a report dedicated to the Turkish mobile gaming market in the first half of 2026. As the company discovered, the activity of Turkish gamers continues to grow.
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- According to Adjust's data, the number of gaming sessions in the country increased by 6% compared to the first half of 2025. Furthermore, last year there was also a growth observed — it was 12% relative to 2024.
- In January-June 2026, one session for Turkish mobile gamers lasted an average of 33.7 minutes. Over a year, it increased by almost a minute.
- Gaming activity is seasonal. For example, in January, the number of sessions was 17% higher than the average for the half-year. A surge was also observed in March (+14%).
- The quiz and merge-2 games categories showed the highest growth in the number of sessions — an increase of 101% in each category. Looking more broadly, the number of sessions for casual games increased by 76%, for hybrid games by 13%, for mid-core games by 3%, and for hyper-casual games by 1%.
- 33% of all half-year sessions in Turkey were related to action games. Additionally, the country's residents played a lot of sports titles (15%) and puzzle games (13%).
- Adjust also looked at the situation with mobile game downloads in Turkey. The company did not disclose the total number and the annual growth/decline percentage but noted that downloads for casual games increased by 49% and for mid-core games by 5%.
- The majority of all Turkish downloads in the first half of 2026 were for merge-2 (19%), puzzle games (17%), arcade games (15%), action games (10%), and platformers with runners (9%).
- Compared to last year, mobile game retention levels also increased. Specifically, D1 reached 20%, D7 — 6%, D14 — 3%, and D30 — 1%.