January-March was very successful for the hyper-casual genre. Its quarterly downloads increased by 76% compared to October-December 2020. The number of sessions also increased by 36%.
About this in an interview with App2Top.ru representatives of Adjust told. They also shared graphs.
Global dynamics of downloads and sessions of hyper-casual games (Q4 2020 – Q1 2021)
In Russia, there is about the same situation: a giant jump in downloads in the first quarter and a steady increase in sessions.
Russian dynamics of downloads and sessions of hyper-casual games (Q4 2020 – Q1 2021)
Based on the data above, it can be assumed that it was the games of the hyper-casual niche that became the main driver of the growth of downloads of the entire gaming segment, since its dynamics itself turned out to be not so significant – 27%.
As for the sessions, they almost stagnated in the whole game vertical under the horses of the first quarter.
Global dynamics of mobile game downloads and sessions (Q4 2020 – Q1 2021)
And the same is generally observed in Russia. Against the background of the rapid growth of downloads of hyper-casual games, downloads of games in general are growing less (in the last month of the quarter they are falling altogether), not to mention sessions.
Russian dynamics of mobile game downloads and sessions (Q4 2020 – Q1 2021)
Against this background, it will be extremely interesting to look at the same figures for the second quarter.
Won’t there be a rapid drop in hyper-casual games after such a rise in downloads?