Marketing August 25, 2017 How to find and solve a problem in the economy of the game? How to analyze your own project correctly, which algorithm of actions to resort to when searching for problems, – says Vasily Sabirov, chief analyst of devtodev.
Marketing August 18, 2017 Game Performance Indicators: Social LTV What can be learned by calculating Social LTV, as well as how to do it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.
Marketing August 11, 2017 How to measure the loyalty of players to your project? What is loyalty, how to calculate it, why it may be needed? These and other questions are answered by devtodev analyst Vera Karpova in our series of materials “Performance Indicators of games”.
Marketing August 4, 2017 Game performance indicators: k-factor (virality) Is it possible to calculate the virality of the project and with the help of which formulas it is possible to do this, – Vera Karpova, an analyst at devtodev, tells on our pages.
Marketing July 28, 2017 Game performance indicators: Active users (DAU/WAU/MAU) How can active users be counted and by what criteria, as well as what statistical anomalies occur when evaluating the audience, – says devtodev analyst Vera Karpova.
Marketing July 14, 2017 Performance indicators of games: downloads What kind of downloads apps have, how to increase their number, what traffic parameters to look at after buying it, – says Vera Karpova, analyst at devtodev.
Marketing July 13, 2017 Creating the economy of a freeplay game: where to start? Where to start when you undertake the creation of the game economy of a free-play game, – Konstantin Sakhnov, director of the game department of Rocket Jump studio, told on our pages.
Marketing July 7, 2017 Game performance indicators: ROI What is ROI, what are the ways to calculate the return on investment, how to track the rate of return and what other indicators exist that help in assessing the commercial success of an investment project, – says Vera Karpova, analyst at devtodev.
Marketing June 30, 2017 Game Performance Indicators: LTV What are the ways to calculate LTV, what can and should this metric be used for, as well as the pitfalls of working with it? Vera Karpova, devtodev analyst.
Marketing June 23, 2017 Performance indicators of games: conversion to payment (paying conversion) What is conversion, how to calculate it and how it affects revenue, says Vera Karpova, analyst at devtodev.
Marketing June 16, 2017 Game performance indicators: paying users How to analyze paying users, why with increasing audience growth, the share of paying users may fall, as well as how to increase their number, – Vera Karpova, analyst at devtodev, told.
Marketing June 9, 2017 Game performance indicators: Cumulative ARPU What is a cumulative ARPU, how does it differ from a regular ARPU, how to count it and why it is needed, said Vera Karpova, analyst at devtodev.
Marketing June 2, 2017 Game Performance Indicators: ARPPU What is the difference between ARPPU and ARPU and the average check, why count and track this metric, and also how it is easiest to increase it, said Vera Karpova, analyst at devtodev.
Marketing May 26, 2017 Game Performance Indicators: ARPU Vera Karpova, analyst at devtodev, told how to calculate ARPU correctly, where knowledge of this metric can be useful, as well as how to increase it.
Marketing May 15, 2017 Working with LTV and retention curves Learn more about building functions to metrics such as LTV and retention App2Top.ru Ivan Ignatov, the general producer of the Overmind studio, told us. Caution: a lot of formulas.
Marketing April 20, 2017 Appbooster: the story of the promotion of the game “Word for word” How to maximize the visibility of the app in the App Store and Google Play by getting 293,000 installs? All stages of the promotion of the mobile game “Word for word” were covered in detail for App2Top.ru Appbooster agency.
Marketing April 19, 2017 Modeling user retention: in search of the optimal formula How to find the best formula for the retention forecast in his game, – App2Top.ru Vasily Sabirov, a leading analyst at devtodev, told.
Marketing April 18, 2017 How to test art correctly? Why do we need a split art test and how to conduct it correctly, – says marketing analyst at Kongregate Heather Gainer (Heather Gainer).
Marketing March 15, 2017 Why do games need predictive analytics? How a new direction in analytics – predictive – can help in creating a fritupley hit, – App2Top.ru devtodev specialists told us.
Marketing February 28, 2017 How to conduct a marketing analysis? A guide from Ilya Eremeev from Game Insight Why conduct marketing research before the start of development, as well as how to choose the genre and setting of the future game, – Game Insight producer Ilya Eremeev tells on the pages of App2Top.