This article discusses how mobile game publisher Mattel163 successfully advertised Phase 10 in the US, Japan, and European markets through a partnership with the advertising platform Gamelight.

On April 4, the spring session of the WN Conference will be held in Germany’s capital. It will feature a showcase of game projects. Currently, the organizers are collecting applications from teams.

During the development of Aliens vs Zombies: Invasion, the studio Game Gears, part of the GDEV holding, actively used AI. In his column for App2Top, Alexander Vashchenko, CEO and AI evangelist of the studio, explained how these tools helped optimize production.

Media views and mentions are meaningless if not supported by numbers from Steam. This observation was recently shared on LinkedIn by Artem Shcherbakov, the founder of ROAR Games.

The phenomenal commercial success of just a few gaming studios has provided a powerful boost to the entire Turkish gaming industry.

In less than a month, the capital of Serbia will host a summit for game developers and publishers dedicated to the operation and support of video games. Speakers will include representatives from MY.GAMES, PLAYSTUDIOS, Playkot, and Nexters.

We continue our series of publications about games seeking investments or a publisher. Up next, we have a piece on IamGraf, a rogue-like strategy game about managing a county.

Fntastic has a knack for generating scandalous occurrences, and this situation is no exception.

It’s been a while since we’ve had content in our “Profession” section. Let’s fix that. The new article focuses on the aspects of working as a business development manager, also known as a bizdev. Victoria Belyaeva, Head of PR and Partnerships at AppMagic, shares what such a specialist does in her column for App2Top.

Hazelight Studios, founded by Josef Fares, announced on their Bluesky social media account that the cooperative adventure game Split Fiction has sold two million copies.

Announcing a game or informing about its update to a wide audience is not rocket science. However, there are nuances. Co-founder of the marketing agency FatPony and head of publishing at Indie GO Fund, Danila Kamenev, shared what options exist in this field.

In a month, the third session of the business conference “Gaming Industry” will take place. This time, it will be held in the capital of Belarus. The event is expected to host over 500 participants, including representatives from Yandex Games, Game Stream, Axlebolt, RuStore, VK Play Indie, HeroCraft, Astrum Entertainment, Semenov&Pevzner, and many other companies.

The development studio Glera Games is experiencing a series of layoffs. Sources familiar with the situation told App2Top that just in the last two months, the company has parted ways with several dozen employees. In some cases, unethically.

Anton Tatarinov and Ilya Zakharov from SunStrike shared their experience of setting up external testing with App2Top.

Let’s return to our series of articles about games that need investments or publishers. The current piece is dedicated to Enemy Inside, a single-player MOBA project with roguelike mechanics by indie studio Six Ways Games.

On February 27, one of the largest cities in the Balkans hosted a networking event for participants in the gaming industry, WN Connect Belgrade. Here are the highlights.

Ksenia Pirogova, Head of the Learning and Development Department at Nexters, shared a case study on handling training requests within the company in her column for App2Top.

On Monday, March 3rd, Astrum Entertainment unveiled the beta version of their proprietary launcher — Astrum Play. The company positions it as a gaming platform of its own development. App2Top spoke with Sergey Efremov, Chief Operating Officer of Astrum Entertainment, about the reasons behind the service’s launch and its immediate future.

At the beginning of next month, the annual conference for computer and mobile game developers GameDev CityFest will be held in Novosibirsk.