Italy ranks tenth in the world in terms of gaming market revenue. Italians will spend $2 billion on games this year, Newzoo predicts. If Newzoo’s forecast comes true, it will mean that the market has grown by $0.2 billion over the year — last year it was estimated at $1.8 billion.
The population of the country is 60 million people, of which, according to analysts, 26 million are players.
Mobile is the most popular platform among Italian gamers. 56% of men and 53% of women launch games on it at least once a month. About 40% of gamers play on the desktop, a third of players use consoles.
65% of the paying audience are gamers who have spent money on in-game purchases over the past six months. Interestingly, DLC and add-ons to games are more often bought by men than women: 31% vs. 24%.
Less than half of Italian users watch gaming content on the Internet – 42%.
8% of those who know about this phenomenon are fond of esports. As befits a country that has won the World Cup four times, the most popular esports franchise in Italy is FIFA.
You can read about Newzoo’s forecasts for other gaming markets in these articles: Russia, Mexico, Brazil, Australia, Taiwan.
A source: Newzoo