According to the results of the first half of 2018, the total sales of Nintendo consoles overtook those of Microsoft in unit terms.
As we wrote earlier today, in the first six months of this year, Nintendo sold 250% more consoles in pieces than a year earlier (Switch, 3DS, SNES Mini were taken into account).
As it turned out a little later in the course of correspondence with a representative of the group of companies “M.Video – Eldorado”, this allowed Nintendo to become the second most successful console vendor in the region.
Now Nintendo devices have 18% of the market. The share of Xbox consoles is less. In the first half of the year, Microsoft managed to occupy only 17% of the Russian gaming device market.
Sony remains the top manufacturer in the region. The PlayStation 4 console accounts for 66% of the market.
In total, 195 thousand consoles worth 4.4 billion rubles (about $80 million at that time) were sold in Russia in the first half of 2018. For comparison, the sale of gaming equipment in July alone in the United States amounted, according to NPD estimates, to $217 million.
Also on the topic:
- Sales of Nintendo consoles in Russia increased by 250%M.Video: the market of game consoles is growing in Russia
- In Russia, consoles and games for them earned ₽3.4 billion in the first quarter of 2018
- Source: “M.
Video-El Dorado”