All publications by tag «Xbox»

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The lack of growth as a key issue for Microsoft’s gaming business in light of the new wave of layoffs

Microsoft Gaming has once again parted ways with hundreds, if not thousands, of employees, reaping the consequences of its irresponsible expansion. We delve into the scale of layoffs within the gaming division, as well as the underlying causes of these processes. At a crossroads, the company struggles to figure out how to turn its impressive catalog of IPs into growth.
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Why It’s Time to Change Game Prices, But Not How AAA Publishers Are Doing It

After the presentation of the Nintendo Switch 2, the debate about rising game prices flared up again. Many latched onto the $80 price tag of Mario Kart World, forgetting to take a broader look at the situation. Major publishers are increasingly resorting to manipulations, disregarding the changing realities of the market. Possible solutions to the problem are explored in our material.