Gameloft UX designer Om Tandon in his blog on Linkedin talked about how King stimulates booster sales. With the permission of the Oma, we publish a Russian translation of the article.

King, the author of the Candy Crush series, has a new HR director. His name is Mark Taylor, and before the gaming company, he worked for the Burberry fashion house.

The Pokémon Shuffle title appeared in Western stores a week after its release on the Japanese market.

A brief history of the GO series and how the development of Hitman GO and Lara Croft GO went the other day, Venture Beat was told by one of the authors of the games.

By the end of this year, the mobile games market in China will reach $5.5 billion and outgrow the US gaming market. These forecasts were shared by the analytical firm Niko Partners, which specializes in the Asian region.

Discounts on bundles in shareware games give the user the opportunity to buy hard currency at a more attractive price. Isaac Roseboom from DeltaDNA analyzed the effectiveness of this strategy in an article for the company’s blog.

What types of marketing companies are there that help promote marketing applications, how they differ from each other, and which of them and what questions should be addressed, – Nadezhda Matukhno from ComboApp told us in her material.

Glu CEO Niccolo de Masi spoke about the behavior of paying players in two flagship titles of the company – Kim Kardashian: Hollywood and Deer Hunter.

The organizer of the White Nights conference, Nevosoft, shared a preliminary list of speakers for its Moscow session. One of the speakers will be Barry Meade, co-founder of the studio Fireproof Games, responsible for the series The Room.

The analytical firm Newzoo found out that 46% of paying users among those playing in a social casino. The company told about this in a study that it shared with Gamesindustry.biz .

The other day on DTF.ru a tender was announced for the development of a military-economic strategy. The applicant was Dmitry Arkhipov, who previously held the post of vice president for development of Akella, one of the leading Russian publishers of zero games.

One of the structural divisions of the Higher School of Economics has been recruiting students for the second time for a professional retraining program in the direction of “game development”. We asked the producer of the program Vyacheslav Utochkin about this initiative.

Epic Games has released an extensive update to the fourth version of the Unreal Engine. Some of the important innovations of the engine relate to mobile.

Finnish game studio Everywear announced the closing of the seed round of investments. The developer of projects for smart watches managed to attract $2.25 million (€2 million).

The fourth generation of Apple TV, which Apple is going to present as part of the upcoming event scheduled for September 9, was created with an eye to gaming.

Analyst Trevor McCalmont wrote an article about what common mistakes in user acquisition should be avoided. We share the translation.

The Supernauts game from the Finnish Grand Cru team will be removed from the App Store on September 1. By the end of 2015, it will be disconnected from the servers. This is reported by the resource Pocketgamer.biz with a link to information from the studio.

Frogmind Games has approached the issue of retention retention in an interesting way. The studio plans to release a map editor for its Badland arcade.

From January to June inclusive, the volume of China’s gaming market amounted to $9.8 billion,” said San Shoushan (孙寿山), a representative of the State Administration for Radio, Cinematography, Television, Press and Publications of the People’s Republic of China.