Mobile publisher G5 Entertainment made an official statement after the start of Russia’s military invasion of Ukraine. The company expressed its readiness to protect Ukrainian employees and provide them with the necessary assistance.In its statement, G5 Entertainment noted that at the moment none of its employees living in Ukraine were injured.

AppsFlyer has prepared a large report on marketing trends in the mobile games market. According to the analytical company, global revenue from in-game purchases on iOS fell by 35% last year after the introduction of Apple’s new privacy policy.A noticeable drop in in-game revenue on iOS began in June 2021.

Two and a half years ago Activision Blizzard released a mobile version of Call of Duty. Over the past time, gamers have spent over $1.5 billion in it. This allowed Call of Duty: Mobile to become the third highest-grossing mobile shooter in 2021.

We have prepared a fresh selection of vacancies in the gaming industry. This week they are wanted: a data engineer at Beresnev Games, a game designer at VIM Digital and a game analyst at Hypercell Games.

The BuzzGuru marketing platform has found out which mobile games are the leaders in annual spending on influencer marketing. It’s about spending on advertising among bloggers on YouTube. We share the results of the study.

There is one more educational game dev initiative. Oleg Pridyuk, a former evangelist of Unity and Defold engines, together with Leroy Batyan from Devrel Events opened his online school. Non-core specialists will be retrained into game developers.

Victoria Tran, community director Among Us, gave some tips to indie developers on working with the community. She spoke about budget planning, the difference between community management and marketing, and the range of main tasks in this area.

The Vietnamese Axie Infinity has a new achievement. Total in-game sales exceeded $4 billion. This is more than any other NFT project to date.

California authorities may tighten the requirements for the protection of children’s data. Local officials have drafted a bill that prohibits technology companies headquartered in the state from tracking the personal information of children and teenagers. This may affect, for example, Meta, Google, Activision Blizzard and Riot Games.

A discussion broke out on the network about how much the budget of the first part of Fallout would change in 2022. On the one hand, modern technologies accelerate the development and simplify its individual elements. On the other hand, it is impossible not to take into account many other factors, including inflation.The discussion of this issue began with a post on Reddit.

In the summer, MY.GAMES and Google launched a business accelerator for mobile developers Game Drive 2.0. Now the companies have summed up the results. One of the finalists of the program was the Novosibirsk studio Game Maverick — it will receive an investment of 15 million rubles.

Japanese startup Playco continues to receive large investments. Now the developers of instant games have been supported by Meta, which has invested $40 million in them at once.

Dying Light 2: Stay Human and Lost Ark no longer reign on the Steam bestseller chart. Last week, the first place went only to the released Total War: WARHAMMER III. Cyberpunk 2077 also returned to the list of the best-selling games of the week.Total War: WARHAMMER III

Paradox Interactive is not doing well with the corporate culture. An independent audit showed that the company has a toxic atmosphere, and employees face discrimination and harassment. The Swedish publisher has already acknowledged “obvious problems” and assured that he will take the necessary measures.

Ubisoft told how the third financial quarter of 2022 went (ended December 31). It was not very successful — almost all key indicators fell compared to last year. Yves Guillemot also stated that he is not against the French publisher becoming part of another company in the future.

Starbreeze shared its financial results for the fourth quarter and the whole of 2021. The company is still not making a profit, but its losses are gradually decreasing. She also announced that the revenue of the PAYDAY shooter series reached the billion Swedish kronor mark ($107.3 million) — it took 10 years.

The authors of the independent MMORPG TitanReach have already canceled the project for the second time — this time definitively. The reason may be the fraudulent actions of the lead developer. He appropriated part of the received investments to himself and spent them not on the game, but on the purchase of Tesla and cryptocurrencies.

Nacon is preparing for the largest purchase in the company’s history. The publisher has agreed to take over Daedalic Entertainment, which is currently working on a stealth action game The Lord of the Rings: Gollum. The maximum value of the transaction is €53 million.

The Google advertising identifier (aka GAID) will soon be a thing of the past. The company followed Apple’s path and introduced a new system that is designed to increase user security and limit the collection of personal data on Android.This decision was announced by the vice president of Google for product management, security and privacy of Android Anthony Chavez (Anthony Chavez) in the official blog of the company.