The past year has become a landmark for mobile marketing. Advertising spending in the United States increased by 174%, mobile overtook PC for the first time in terms of marketing costs, – such information was published by the analytical company Smaato.

We are finishing posting a video from the White Nights Helsinki 2016 conference. The latest video is a report by Flaregames lead producer Miikka Luotio on working with small teams.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is a conversation with PlayRaven CEO Lasse Seppanen (Lasse Seppanen). By the way, his studio recently released the Winterstate game, which Apple has been aggressively promoting for the last week.

One of the Reddit readers asked the community how to make an indie game if you don’t know how to draw. We tell you what came of it.

How many players pay in free-to-play, which IAPs are the most popular, and which ones bring the most money — this and not only was shared by Swrve in its latest research. About the most important of it, — we tell on the pages App2Top.ru .

The German advertising company Glispa announced the acquisition of the Russian mediation platform MoneyTap. The startup is being relaunched under a new name — Ampiri, and the office will move from Russia to Berlin. According to the CEO of the former MoneyTap, the project will remain “fairly autonomous.”

The Japanese company Sony Computer Entertainment is creating a new game company ForwardWorks, which will develop mobile games based on projects for the PlayStation console.What kind of titles will they be, when to wait for them, is the company going to only make games “based on motives” or will it also take up porting?

The game designer from DIGIT Om Tandon (Om Tandon) in a blog told how he sees the next stage of development of the casual audience. We have translated the text and are sharing it.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is a report by Dmitry Martynov and Tobias Knoke from Google. They told how using Google Play tools you can improve engagement in Android games.

We continue to post videos from the White Nights Helsinki 2016 conference. Next in line is the performance of representatives of Finnish Game Jam Annakaisa Kultima (Annakaisa Kultima) and Tatu Laine (Tatu Laine).

Based on the latest research by Opera Mediaworks, we assumed that today it makes sense for developers to release updates for major sporting events.

The French company Gameloft reported on finances for the previous year. Due to a series of layoffs, the company’s revenues have grown.

Today’s issue: the authors of DarkOrbit were bought by the Chinese, Kingdom will appear on mobile, and the authors of Scribblenauts are parting with part of the team.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is Maxim Babichev ‘s report from VK.com . In his speech, he shared a couple of interesting figures concerning both the web version of the social network and its mobile gaming platform.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is a report by Arthur Shakalis, who heads the gaming platform of the Odnoklassniki social network. In the presentation, he positions the network as one of the ways for a foreign company to enter the Russian market.

The Punch Club game was “spiraled” 1.6 million times, and only 300 thousand were bought. The numbers were shared by the publisher of the tinyBuild project.

Adam Telfer, product lead of Wooga, shared his experience of “soft launch” of his projects within the framework of the latest GDC. The Russian version of the report is on our pages.

Too much is expected from virtual reality. This segment of the industry will develop, but not as rapidly as predicted, – says the expert of the analytical company Robert W. Baird & Co.

Apple continues to be the only company in the mobile technology market whose presentations are waiting with bated breath. People believe in miracles. Only now more out of habit.