Electronic Arts (EA) is trying to restore its reputation after the scandals with loot boxes in FIFA Ultimate Team. She decided to introduce content preview packs into games on an ongoing basis — Preview Packs. This system has already appeared in FIFA, but temporarily.

MY.GAMES company has become bigger. She announced the takeover of Bamboo Games, a Belarusian publisher of hyper—casual games. The size of the transaction will be at least $2 million.

Indie developer Jan Wojtecki shared his experience in promoting his Pawnbarian bagel. Having no funds for at least some marketing, he managed to collect more than 10 thousand vishlists on Steam by the release. The developer spoke about working with streamers, game festivals and other effective promotion channels.

In the first half of the year, the App Store has lost a lot of weight. The Pixalate platform found that about 221 thousand applications were missing from the store*. Almost two-thirds of them violated Apple‘s privacy rules.

Alexey Vlasov, technical art director of 1C Entertainment, shared the details of the development of King’s Bounty II. In a fairly short time, the team had to create a number of tools to speed up development and optimization — including procedurally generated vegetation and a special approach to creating hundreds of characters.

Last week, Deathloop climbed to the top of the Steam bestseller chart, displacing Tales of Arise from the first place. The deluxe edition of the title also got to the top — he got the third place. Also, New World and Valheim returned to the top ten best-selling games.

AudioMob has found out how British gamers feel about advertising in mobile games. The vast majority of users stated that they do not like video ads. At the same time, they were not against creatives in the audio format.

According to Omdia, revenue from embedded advertising is growing much faster than revenue from in-game purchases. The company predicts that at the current pace, by 2025, the share of advertising revenue will reach 42%.Omdia analyst Guillermo Escofet shared the data in a new material for Game Developer.

Denunciation is honored. China has launched a website to complain about gaming companies and games that do not comply with new restrictions regarding the amount of time children can spend on online entertainment.

Axie Infinity has consolidated its position as the highest-grossing NFT game in the world. According to the latest data, the total volume of trading operations within the project has reached $2.05 billion. The users themselves have already made almost 5 million transactions in the game.The DappRadar portal told about the success of Axie Infinity.

Indie developer and publisher Akupara Games has published a table with the specifications of game trailers. It was originally intended for internal use, but now it has become available to everyone. The table will help you prepare and properly arrange trailers for different platforms.The link to the table was shared by gaming expert Simon Carless in the new issue of his GameDiscoveryCo newsletter.

In September, a new character appeared in Genshin Impact — Shogun Raiden. That’s just his abilities did not match those promised by the company miHoYo. The players didn’t like it. So much so that some users decided to go to court.

On September 9, NetEase published Harry Potter: Magic Awakened in China, a mobile card game with an original combat system. For the whole first week, it holds the first place at the box office in the local App Store.

One studio launched by a journalist has become more. The founder and host of the “Disgusting Men” podcast, Peter Salnikov, announced his retirement from development. In his Book Burner Games studio, he will create a tactical role-playing game. By the way, the team is open to investment proposals.

The consulting firm Naavik and the investment fund BITKRAFT Ventures have estimated that this year the revenue of the video game industry will be $336 billion — twice as much as previously forecast*. They received such a figure after they took into account the income of the gray market, blockchain, advertising, iron sales and many other things that analysts had previously ignored.

AppsFlyer has presented a large report on the audience of mobile applications in the Scandinavian countries. Mobile titles are most often played by women, but men spend money more actively in them. At the same time, Scandinavian gamers in general are extremely reluctant to entrust their personal data to games.Note: AppsFlyer collected data based on a survey of 4,039 users from Sweden, Denmark, Finland and Norway over the age of 18.

Bandai Namco reported on the first successes of the RPG Tales of Arise. In the first week of sales, the title sold over 1 million copies. Thanks to this, sales of all games in the series exceeded 25 million in more than 100 countries.

Raising funds for future sales is a common scenario in the mobile f2p games market. However, it also works with premium titles on Steam. That’s how the Russian role-playing blockbuster Pathfinder: Wrath of the Righteous received money for marketing. We talked about the mechanism of attraction and the deal with GamesBoost42, which acted as a financial partner of the game.

tinyBuild has announced the purchase of another Russian studio. Bad Pixel, the developer of the multiplayer shooter Deadside, passes into her hands. The maximum transaction amount may be $17.1 million.