Microsoft has a new approach to content and third-party platforms. The company is ready to support other game and app stores within its own Windows Store.

Microsoft has allowed developers of Windows applications to take 100% of their revenue when using third-party payment systems. However, the company later clarified that it was only about software, and the authors of the games would still have to pay a commission.Microsoft confirmed this information to The Verge.

Localization is an important issue, especially for small developers with a limited budget. In addition, the list of key PC markets has changed a lot in recent years – for example, Russian is now among the four most popular languages on Steam. Gaming expert Simon Carless told how localization can affect sales, and what rules should be followed in this matter.At the beginning of his material, Carless draws attention to last year’s research by the…

As part of yesterday’s presentation of Windows 11, it became known that Microsoft‘s new operating system will receive native support for Android applications. You can download them directly from the new Microsoft Store, which will now have the Amazon Appstore built in. There is an opinion that this news was worth waiting for a long time.

The other day, the Polish studio CI Games was at the center of a scandal. It is connected with an event dedicated to her new game Sniper Ghost Warrior Contracts 2. Participants had to kill armed actors dressed in Arab costumes. The press criticized the developers for militarism and propaganda of violence, although the studio itself was not even at the event.What happened?

Today, the Atomic Heart trailer was blocked on the official YouTube channel of the Mundfish studio, which used the song “Music connected us” by the Mirage group. The official reason is copyright infringement. According to the head of Mundfish, Robert Bagratuni, the trailer was illegally blocked.

We talked with representatives of educational platforms about what they think about the current situation around XYZ School.

Sports games for mobile devices are becoming one of the highest-grossing genres in the United States. According to Sensor Tower, over the past 12 months, the total revenue of titles in this category amounted to almost $ 650 million. At the same time, 20% of the total amount falls on Golf Clash, the authors of which were acquired by Electronic Arts yesterday.Note: All data are taken from June 1, 2020 to May 31, 2021.

KPMG consulting firm has presented a report on the gaming industry in India. According to analysts, by 2025, the turnover of the local market will double and approach the $4 billion mark. At the same time, the main audience will continue to play on mobile devices.Key data from the report

TiMi Studios, known for the mobile hits Call of Duty: Mobile and Honor of Kings, intends to make multiplatform AAA games. To do this, Tencent’s subsidiary studio announced the opening of a new office in Seattle. It was headed by veterans of the gaming industry who worked on the Battlefield and Halo series.The new office will open before the end of 2021.

Gaming sales continue to grow in Russia. In the first five months of 2021, the number of in-game purchases in app stores increased by 30%, according to the Yumopeu electronic payment service. We share the main thing from the report.

Today, on June 23, it became known about the conclusion of a deal between Electronic Arts and AT&T and WarnerMedia. We are talking about the purchase by “electronics” of the mobile studio Playdemic, the developer of the box office hit Golf Clash. The value of the transaction amounted to $1.4 billion in cash.

Anastasia Pavlovskaya, creative manager of the IntellectoKids studio, which is engaged in the creation of children’s educational applications, shares her experience in creating creatives for mobile products

Research firm Akamai has published a report on security issues in the gaming industry during the pandemic. Hackers have more opportunities to hack gamers and companies, and therefore the number of cyber attacks in this area has increased by 340% compared to 2019. Cases of hacking of mobile games and their users have also become more frequent.Key data from the study

Rovio has written an open letter to its fans explaining the reasons for removing its old games from the stores. We are talking, first of all, about Angry Birds Classic and Angry Birds Seasons. Due to the increased requests from players, the company will return these projects to Google Play and the App Store in an updated form so that they meet modern standards.The letter was published on the Rovio website on June 22.

The VG Insights service released an infographic in which it highlighted in detail how the pandemic affected Steam in terms of launching new projects. According to his data, the unfavorable situation in the world last year had a significant impact on all types of gaming products (that is, both AAA projects and games from indie teams).

Unity became the owner of Pixyz Software. The main specialization of the French company is tools for optimizing and integrating 3D objects into engines. With this deal, Unity also intends to expand opportunities for gaming and industrial companies.Unity announced the deal, the amount of which was not disclosed, in its official blog.

Tencent remains the most active company in the gaming investment market. This time, the Chinese giant has acquired a majority stake in the Berlin studio Yager. The developers are known for Spec Ops shooters: The Line and The Cycle.Spec Ops: The Line

The devtodev analytical platform has introduced a calculation model that, according to its developers, allows predicting the revenue of mobile applications with an accuracy of 85-90%. The tool is based on machine learning.