The corporation mentioned this in a report for the British antimonopoly regulator. The mobile store will allow Microsoft to compete with Apple and Google.
According to Microsoft, it is going to attract gamers to the store with the help of “well-known and popular content.” Although this is not explicitly stated, most likely, the corporation intends to bet on Activision Blizzard games like Call of Duty: Mobile and Candy Crush Saga.
In the document, Microsoft repeatedly notes how important it considers the mobile direction of the publisher. In particular, she recalled that in the first half of 2022, mobile was responsible for more than half of Activision Blizzard’s revenue.