Gaming companies continue to enter the stock market. The next in line is the developer of social casinos Playtika. In its press release, the company announced the launch of the IPO procedure.

Apple has changed the rules regarding pre-orders in the App Store. Now developers will be able to offer users to download applications 180 days before the release.The company announced this in its blog for developers.

Not only hyper-casual can achieve a low CPI. Marketing company Soomla told about five mobile games in which the cost per installation is less than $ 0.5.

Phil Spencer, answering the question of whether it would be possible to recoup the $7.5 billion investment without selling Elders Scrolls VI on PlayStation, clearly said: “Yes.” At the same time, the head of the Xbox brand gave several clarifications about the possible multiplatform policy of the company.The issue of the release of new projects by Bethesda, id Software, Arkane and other studios outside Microsoft platforms has been worrying players since September.

On October 28, the SHAREit technology platform will hold a closed seminar on “How to achieve rapid growth in emerging markets with the help of SHAREit, an exclusive partner of Google Play.”The event will be held from 11:00 to 12:30 Moscow time as part of the WN Fall’20 conference.

According to the results of the third quarter, Google became the largest mobile publisher in the world by the number of installations. This is reported by Sensor Tower in a new report. Facebook, Voodoo and ByteDance were also in the lead.Sensor Tower collected data for the period from July 1 to September 30, 2020.

Almost a third of gamers have a subscription to platforms with games. Moreover, 80% of them would like to use several subscription services at once. Such data was shared in a recent report by Simon-Kucher & Partners.

Microsoft has announced the launch line of Xbox Series consoles. It will include 30 games, including three projects from the Russian company Gaijin Entertainment.Enlisted

By the end of the year, the mobile gaming market in the United States slowed down a little, analysts at Sensor Tower write in a new report. In the third quarter of 2020, mobile’s revenue amounted to $5.8 billion, which is 200 million less than in the second.

Party Animals is a new competitive game, the demo version of which has already become a hit on Steam. Even before the official release of the online project, it exceeded 100 thousand people, which became a record for a game developed in China.The Party Animals demo was available for free on Steam from October 4 to October 13.

The US government is still unable to make progress in blocking WeChat. The magistrate’s court ruled that the actions of the authorities would be a direct violation of freedom of speech, and therefore the messenger will continue to work in the United States.Judge Laurel Beeler responded to the Trump administration’s motion to lift the preliminary ban on blocking WeChat.

The authors of the Farming Simulator Farming Simulator decided to publish games. So far, we are talking only about the studio’s own games.

The Apptopia analytical platform presented the top 10 most successful publishers of hyper-casual games in terms of downloads for the third quarter of 2020. The French Voodoo topped the list.

In today’s issue of Industry on Thursdays, we talked with Stepan Shulga, head of the esports division of Parimatch. We discussed what the modern Russian-speaking esports market is today, how it works, what it earns and whether it earns at all. They also touched upon such topics as brands, betting business and legislative initiatives of the Russian Federation.

Genshin Impact from the company miHoYo has already earned over $ 100 million largely due to the use of gacha mechanics. The founders of the studio told how they began to focus on anime gamers and why in—game purchases in their projects are “payment for love”.Background and philosophy of miHoYo

The fate of the Chinese short video service will be decided in a couple of weeks. On November 4, a hearing will be held during which the US government will be able to appeal the court ban on the TikTok ban in American stores.

Developers of games for Odnoklassniki will now receive 20% more money from advertising monetization. The social network has improved conditions and named the Top 5 companies on the platform in terms of payments for September.The rules automatically came into force on October 1.

Beamable, which is known for developing Star Trek Timelines and creating technology for game services, filed for bankruptcy. Despite the debt of $3.4 million, the company intends to continue its activities.Beamable CEO John Radoff (Jon Radoff) said that the studio hopes to quickly go through bankruptcy proceedings.

Tencent—owned Swedish developer Sharkmob has announced the opening of its first studio outside the country – Sharkmob London. The new team includes veterans of Mediatonic, Rockstar North, CCP, Wargaming and Playground Games.