Vinayak Sathyamoorthy, Senior Product Manager at Zynga, analyzed in detail the reasons why Kabam’s Contest of Champions game has gained popularity. We share the translation.

Mobile company BlueStacks has launched BlueStacks TV. Through the Android emulator, users will be able to watch mobile streams from a PC or stream themselves.

In the freeplay, the retention rates of the game, ARPU and the conversion rate partly depend on the length of the first session, experts of the mobile marketing company DeltaDNA believe.

Two-thirds of users will prefer to “pay” for the game by watching video clips. And the most unloved format is IAP. Unity came to such conclusions based on the results of its own research.

Today’s issue: in the lead in views with Twitch — League of Legends and Starcraft 2, Disney has released a clone of Crossy Road (when will it end?), and the young stream service Plays.tv reached a MAU of 10 million.

The US Federal Election Commission has sent a request to Congressman Duncan Hunter in connection with the misuse of sums of money from election funds for video games.

Last year, the authors of Angry Birds earned €142 million. This is €16.3 million less than in 2014.

The monthly audience of players in Russia is 43 million people,” the company said in its latest research Mail.Ru Group.

Today’s issue: the leading game designer Gears of War makes a clone of Crossy Road, the release date of the game about the adventures of Gregory Eisenhorn has been announced, Kingdom Hearts will appear on mobile.

Machine Zone reported about the upcoming launch of a cloud platform for third-party teams. The solution will allow companies to process a large amount of distributed data in real time.

The Finnish company is no longer going to rush between markets and projects. The main course is the development of existing games as services and their support by advertising.

Unity Technologies has launched a certification program for Unity developers. As part of the program, the authors of the engine will conduct exams among developers and make assessments based on its results.

The studio Splendy Games in collaboration with Wales interactive and the Last Chance Films studio will release an interactive cross-platform horror quest The Bunker. The game will star the stars of “Game of Thrones” and “The Hobbit”.

Today’s release includes another clone of Clash Royale, a fan remake of The Legend of Zeld, as well as the news that Kevin Hart will receive his mobile game.

The Russian Kefir team, known for such social projects as “Prison” and “In the Trench”, plans to enter the mobile market with a buttler.

ARPPU in mobile games reaches an average of $86.5 per year. However, in the case of popular mobile projects, the situation looks different. The paying user leaves $550 in Game of War, – the analytical company Slice Intelligence considers.

How much the World Hockey Championship has affected the downloads of the sports game, — App2Top.ru the founder of PlayMobileFree Nikolay Rakushin told.

Titan Quest will appear on iOS in more than a month, an update to Baldur’s Gate: Siege of Dragonspear has been released, and the Japanese publisher Capcom will team up with its own mobile division to release games based on Monster Hunter, Mega Man and Sengoku Basara.

While King is facing the issue of retaining the user base and a possible departure to midcore, Zynga is trying to win back at least some place in the market of casual projects in the three-in-a-row genre.