Conferences July 28, 2017

White Nights St. Petersburg 2017: JetBrains about the secret ingredient of the perfect Agile kitchen

Report by Valeria Andrianova from JetBrains. She talked about how agile is prepared in the company — using live examples of a variety of teams: product, marketing, design and technical writing teams.

Industry July 28, 2017

Twitch appeared thanks to the hype around Starcraft 2

The idea of a platform for game streaming came to the creators of Twitch after watching webcasts of games in the beta version of Starcraft 2 on the Justin website.tv in 2009.

Money July 28, 2017

$3.1 billion – EA’s annual earnings from digital games

Digital sales of Electronic Arts games for the year amounted to $3.17 billion. The driver of the financial results was the steady growth in the popularity of the Battlefield 1, Sims 4 and EA Sports series titles.

Marketing July 28, 2017

Game performance indicators: Active users (DAU/WAU/MAU)

How can active users be counted and by what criteria, as well as what statistical anomalies occur when evaluating the audience, – says devtodev analyst Vera Karpova.

Marketing July 28, 2017

EA will build an advertising policy around streamers

Game streamers will become the main channel for promoting Electronic Arts titles in the company’s new advertising policy.

Industry July 28, 2017

A year after the release, Pokémon GO earned a record amount in a day

On June 23, the mobile game Pokémon GO set a record for daily revenue, earning $5.8 million per day. This is the best result since the release of the title in July last year.

Industry July 27, 2017

Lineage M earned $233 million in a month

The new mobile role-playing MMO game Lineage M from the Korean company NCsoft earned $233 million in the first month of its official release in South Korea.

Development July 27, 2017

An update to CRYENGINE – 5.4 Preview has been released

Crytek has released CRYENGINE 5.4 Preview. According to the developers, the update contains more than 620 fixes and innovations.

Marketing July 27, 2017

Apptica: “We can determine which creatives have the highest conversion rate”

In early July, the Apptica mobile advertising monitoring service was launched as part of the public beta. It tracks and shows which creatives and advertising grids are used by mobile publishers. About why game developers need such a service, App2Top.ru I asked the CEO of Apptica Anton Buchelnikov.

Industry July 27, 2017

Revenues of three-dimensional games are growing by 15% per year

In 2016, gross revenue from mobile games with advanced 3D graphics increased by 15%. Such statistics are provided by the analytical company Newzoo.

Conferences July 27, 2017

White Nights St. Petersburg 2017: Yandex on Mobile App Monetization

Report by Marina Michkova from Yandex. She talked about which Yandex products and how to increase revenue from monetization of Russian-language mobile app traffic.

Editors' Choice July 26, 2017

Working with gacha on the example of Brawl Stars and Clash Royale

Why the monetization of Brawl Stars is much inferior to that in Clash Royale, he told on the blog pages mobilefreetoplay.com The former product is Wooga lead Adam Telfer.

Industry July 26, 2017

The global video game market grew by 12% in June

The turnover of the global video game industry increased by 12% last month compared to June 2016.

Industry July 26, 2017

Nintendo has sold 4.7 million Switch consoles

Nintendo has sold 4.7 million Nintendo Switch consoles since sales began in March this year, according to the firm’s quarterly financial report.

Games July 26, 2017

Guns of Boom downloaded 10 million times

The mobile shooter Guns of Boom by the Lithuanian company Game Insight has passed the milestone of 10 million downloads.

Platforms July 26, 2017

Adobe will stop supporting Flash in 2020

Support for the Flash multimedia platform will last until the end of 2020, Adobe reports.

Vacancies July 26, 2017

Vacancies of the week (July 26)

We continue the weekly publication of selected vacancies. Their selection makes for App2Top.ru Tanya Evdokimenko, HR and recruiting expert, founder of VALUES VALUE.

Conferences July 26, 2017

White Nights St. Petersburg 2017: Amazon on who loyal users are and how to attract them

A report by Mike Hines from Amazon. The speaker shared unique information about loyal users in general, observations and data from the stores about which game design currently best attracts new and retains existing loyal users and how to maximize their payment potential.

Conferences July 25, 2017

White Nights St. Petersburg 2017: Odnoklassniki about its gaming platform

Report by Artur Shakalis and Vladimir Tomko from OK (Odnoklassniki). The speakers talked about the mobile gaming platform on the Odnoklassniki social network and the opportunities that this platform provides to developers.

Conferences July 25, 2017

White Nights St. Petersburg 2017: DevGame about real examples of using events with AppMetrica

Report by Alexander Neberekutin from DevGame. Using the example of real-life games, the speaker examined how to work with events and data on the results of these events, listed the most popular mini-games and the most profitable distribution scenarios. In addition, he told how to find a balance between gaming and paid inventory, what conclusions DevGame came to after using events and what results it received.

All publications of the author

White Nights St. Petersburg 2017: JetBrains about the secret ingredient of the perfect Agile kitchen

Twitch appeared thanks to the hype around Starcraft 2

$3.1 billion – EA’s annual earnings from digital games

Game performance indicators: Active users (DAU/WAU/MAU)

EA will build an advertising policy around streamers

A year after the release, Pokémon GO earned a record amount in a day

Lineage M earned $233 million in a month

An update to CRYENGINE – 5.4 Preview has been released

Apptica: “We can determine which creatives have the highest conversion rate”

Revenues of three-dimensional games are growing by 15% per year

White Nights St. Petersburg 2017: Yandex on Mobile App Monetization

Working with gacha on the example of Brawl Stars and Clash Royale

The global video game market grew by 12% in June

Nintendo has sold 4.7 million Switch consoles

Guns of Boom downloaded 10 million times

Adobe will stop supporting Flash in 2020

Vacancies of the week (July 26)

White Nights St. Petersburg 2017: Amazon on who loyal users are and how to attract them

White Nights St. Petersburg 2017: Odnoklassniki about its gaming platform

White Nights St. Petersburg 2017: DevGame about real examples of using events with AppMetrica