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Investments and transactions

Artie startup raised $10 million to create instant games bypassing mobile storages

Artie continues to develop a platform for instant games with support for not only JavaScript and HTML5, but also Unity. The startup has raised $10 million from investors, including the founders of Zynga and Shutterstock. The developers also plan to release the SDK.Investors include Zynga founder Mark Pincus, Shutterstock founder Jon Oringer, YouTube co—founder Chad Hurley, and Thirty Five Ventures, co-founded by basketball player Kevin Durant.
Marketing

Liftoff has announced the launch of a coalition of advertising services. Its purpose is to facilitate work in conditions without IDFA

Today, on February 17, the Liftoff platform announced the launch of the Post-IDFA Alliance. This is a coalition of services and platforms that is designed to solve the problems associated with the restriction of IDFA by Apple. The association includes, in addition to Liftoff, companies such as Fyber, Chartboost, InMobi, Vungle and Singular.