How many types of advertising there are in total and which of them proved to be the most effective in the first quarter of 2013, the research company AppsFlyer said in its report. We offer a short version of it in Russian. 

Last March, the number of downloads decreased, according to Fiksu. However, the price of a loyal user after the February fall, on the contrary, increased. 

In recent weeks, Disney has been under constant fire from network critics. The reason is simple. Mickey Mouse closed the iconic Lucas Arts, and with it a couple of potentially strong projects based on Star Wars. As it turned out, they criticized in vain. 

Not a day goes by without news from Amazon. The Israeli company PlayScape yesterday, on the sixth of May, announced a partnership with the American platform. As part of the collaboration, she is going to publish a number of her projects on the Amazon Appstore.

Facebook analysts talked about the effectiveness of advertising on Zuckerberg’s social network.

In early May, PlayHaven announced that the number of its unique users had grown to 523 million. In this regard, the company gave the Pocket Gamer-u resource an interview in which it talked about the main thing in monetization. 

Zynga has announced that it will be the publisher of the Solstice Arena mobile MOBA game from the former A Bit Lucky. 

Samsung is becoming more active in relation to Tizen: the Korean company is consistently preparing the ground for the promotion of the platform. In Unity in the course.

Without undue fuss, at the end of last week, Amazon opened its app store in China, where both free and paid applications are available to users.

News for those who feel sorry for the money for Unity and Marmalade, but do not feel sorry for their own time for experiments. The British company Turbulenz has made its HTML5 engine open. 

There are only a few days, if not hours, left before the milestone of 50 billion App Store downloads. For the conditional celebration, Apple presented a list of the most downloaded paid and free apps from iTunes. 

 

The Israeli company Dragonplay, specializing in the development of mobile games in the genre of social casino, has announced the creation of a publishing division. 

Daniel Kaplan, who is responsible for business development at Mojang, announced yesterday that the number of copies of the mobile Minecraft – Pocket Edition sold exceeded 10 million.

InMobi, a mobile advertising company, announced that the number of unique users of its advertising network has reached 691 million.

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According to the results of the first quarter of 2012, Android continues to dominate the world in smartphone sales. Read below about the popularity of Android devices in local markets and the reasons for the growth of the share of Windows Phone.

The Global Gaming Initiative company has chosen an interesting way of promotion. She announced that she will release the Sidekick Cycle game, part of the proceeds from which will go to the charity program World Bicycle Relief. 

Last week, Mark Pincus’ company flew off the “social throne”. In terms of the number of daily users, it was overtaken by King (former King.com ).