Frenzoo Studio, the creator of the Me Girl series of games, has attracted investments worth $ 1 million. With the money received, the company will continue to create games “for girls and women of all ages.”
Frenzoo received funds from Fresco Capital, K5 Ventures, and Anshe Chung, Ltd. These funds have already been invested in the studio before. The total amount of investments received by the company is $3 million.
With the money received, Frenzoo will continue to develop its games – Me Girl Celebs, Glamour Me Girl and Me Girl Love Paradise. In these shareware titles, the player makes a movie with the stars of the first magnitude, works as a stylist and embarks on a journey.
The developer works closely with the fashion industry. Frenzoo has a game released jointly with Vogue magazine – Teen Vogue Me Girl, as well as several updates to the Style Me Girl game created in partnership with Condé Nast publishing house.
Recall that analysts are increasingly saying that it is the female audience that should be targeted if the plans are to create a successful shareware game. So, women are more likely than men to play games on mobile devices and are more willing to watch game videos.
A source: http://venturebeat.com
Other materials on the topic: