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Investments and transactions

Epic Games has closed a $1 billion investment round. The company’s value exceeded $28 billion

Epic Games has attracted additional investments in the amount of $ 1 billion. This, among other things, made it possible to strengthen cooperation with Sony, which this time invested an additional $ 200 million in the company. Epic Games’ total valuation was $28.7 billion.Epic Games announced the closing of the investment round today on its official website.
Industry

Tim Sweeney on the multimillion-dollar losses of Epic Games Store: “This is not a loss of money, but an investment in business”

Epic Games is losing hundreds of millions of dollars on its own store. Over the past two years, Epic Games Store losses have reached $454 million, and by the end of 2021, they may even amount to about $ 600 million. But Tim Sweeney is sure there is nothing wrong with that. He calls the losses “fantastic investments” and believes that such a strategy will prove itself well in the future.
Industry

Quantic Dream was cleared of all charges of creating a “toxic” atmosphere. The studio has achieved compensation

Quantic Dream has been sued for several years for creating an unhealthy working atmosphere. The studio was accused of racism, sexism and homophobia. However, this month, the developers of Heavy Rain and Detroit: Become Human finally managed to defend their rights, and the employees who sued were ordered to compensate for material damage.On April 7, the Paris Court of Appeal issued a final decision in the case against Quantic Dream.
Industry

In two years, the Chinese studio Ohayoo has released over 150 games, and their downloads have exceeded 500 million

ByteDance, TikTok’s parent company, has gained a strong foothold in the mobile gaming market. Since 2019, its Ohayoo gaming division, which cooperates with casual and hyper-casual developers, has released more than 150 titles. During this period, the publisher’s projects have been downloaded more than 500 million times.From this impressive list, eight games have reached the first line in the list of the most downloaded mobile titles in China.
Industry

Brazil may ban loot boxes. An investigation is underway against 13 companies, including Activision

The Brazilian authorities have launched an investigation, according to the results of which the country may completely ban loot boxes. Several major publishers are mentioned in the case. Companies that refuse to turn off these mechanics in the event of a ban may face daily fines of over $700 thousand.The National Association of Centers for the Protection of Children and Adolescents (ANCED) appealed to the authorities to ban loot boxes.
Industry

UTM analytics tools have appeared on Steam to track visits and additions to vishlists

Important news for developers and publishers on Steam. Now the UTM analytics menu has appeared in the Valve store, with which you can track advertising campaigns on the game page. Tags will allow you not only to find out the sources of traffic, but also to track the number of purchases and additions to vishlists.The new service is currently in open beta testing mode and is available on all accounts with permission to view marketing…