The overwhelming number of registered players on the platform is from Russia — 89% of them. VK Play is also used by residents of Belarus and Kazakhstan, according to VK.
63% of VK Play users are men.
Most people on the platform are aged 25-45 years. Men of this age account for 27% of the total VK Play audience, and women – 15%. Then there are users over 45 years old (men account for 22% of the audience share here, and women – 18%).
The most popular genres on the platform are shooters, MMORPGs, strategies, farms and simulators.