The Liftoff marketing platform has prepared a large report on the state of the advertising market in the casual games segment. The company reviewed how CPI and ROAS indicators have changed over the year for different subgenres, platforms and regions, and also talked about the most popular advertising formats.The Liftoff study is based on data from March 1, 2020 to February 28, 2021.

At the beginning of this year, RPG and strategy confidently overtook other mobile genres in terms of revenue. This is not the first time this has happened. Sensor Tower analysts talked about the situation with these and other game genres in the first quarter of 2021.

GameAnalytics has announced the launch of a new analytical platform GameIntel. The platform provides access to data on key business metrics and allows you to compare games by genre and mechanics.It is integrated into the already existing benchmark service Benchmarks+ and monitors monthly:

Neither Epic Games nor Apple may get what they want as a result of court proceedings. This is indicated by the statements of Judge Yvonne Gonzalez Rogers (Yvonne Gonzalez Rogers). But whatever decision she makes, an appeal is “almost inevitable.”

Sony has announced plans to significantly expand the audience of its online and mobile services. To do this, the Japanese company will allocate over $18 billion, which will be used for strategic investments. They plan to develop gaming services, among other things.According to Reuters, Sony will allocate 2 trillion rubles (about $18.39 billion) for these purposes within three years.

As part of the expansion strategy, the French publisher Homa Games announced the opening of the first office in Ukraine. It will be located in Lviv, and the backbone of the team will be made up of former employees of Voodoo, Playgendary and other companies.Together with the opening of the Lviv office, Homa Games intends to attract more Ukrainian developers to its team.

Sensor Tower analytical company has shared a large report on the mobile market for the first quarter of 2021. It turned out that during this period, gamers spent $ 22.2 billion, which is 25% more than a year ago. We tell you what else the analysts found.

On the ArtStation platform, cases of cheating artists have become more frequent. Unknown attackers offer freelancers work on behalf of large gaming companies like Riot Games, Big Fish and 2K, and are tricked into paying for expensive hardware and software worth thousands of dollars. On May 24, Kaspersky Lab drew attention to the problem in its blog.

The trial between Epic Games and Apple ended yesterday. At the final four-hour meeting, the lawyers of both companies made their final arguments in the case. For example, about how the App Store monopoly looks in their eyes.

Miniclip, which is majority owned by the Chinese giant Tencent, has announced an expansion. The company acquired the British developer Supersonic Software, known for games like Puzzle Page and Picture Cross, and its subsidiary studio Appynation.Financial details of the transaction were not disclosed.

Italian game studios will be able to compensate up to a million euros from the cost of developing their projects. This was announced by the local government, which intends to introduce a special 25% tax deduction.

Wanted: head of the economic analysis team at Melsoft, producer of the monetization direction at Playgendary and project manager at Plarium.

Today was the release of Biomutant, the debut ARPG from the Swedish studio Experiment 101, which faced a lot of postponements and problems on the way to its “dream game”. Judging by the prevailing number of mixed and negative reviews, there was no miracle. Biomutant is scolded for almost all elements — from basic gameplay mechanics to a boring and empty open world.

Cafe Bazaar is the largest mobile Android store in Iran. The other day, representatives of the platform spoke at the international digital technology exhibition in China, where they talked about their business indicators for 2020. We share the main ones.

Sensor Tower announced the purchase of the analytical marketing platform Pathmatics, which was the first transaction of its kind for the company. Its amount is disclosed. It is known that Sensor Tower will now be able to provide its users with more tools and sources for mobile analytics.Pathmatics confirmed this information on May 24 on its official website.

The last witness in the trial between Epic Games and Apple was Tim Cook. He stayed in the courtroom for at least two hours, the last minutes of which he had to spend in a tense debate with the judge. Among other things, she was interested in why iOS users cannot buy in-game items outside the App Store.

Some players in Apex Legends felt cheated because of the high cost of cosmetic items. Now developers are asking for $18 for one “legend”, which, according to users, is too much. Respawn representatives tried to explain their pricing policy and said that creating “cosmetics” is not cheap.During a series of questions and answers with the developers of Apex Legends on Reddit, one of the users clarified: “Given the growth of the game, can we expect…

The Indian version of PUBG Mobile does not even have a release date yet, and local politicians are again calling for the game to be banned. The reason is the close connection of developers with Tencent and the threat to the security of India.

IIDEA (the Italian Association of Interactive Digital Entertainment) has prepared a report on the state of the Italian gaming industry by the end of 2020. The total market turnover exceeded €2 billion. Despite the growth of the mobile sector, console games bring the main revenue, while the PC remains the most popular platform for development.The IIDEA study is based on an online survey that was conducted from February 24 to April 1, 2021.