Randy Pitchford is confident that thanks to Borderlands 4, the franchise’s sales will “easily” exceed 100 million copies

Gearbox Entertainment’s CEO Randy Pitchford forecasts strong sales for the next installment of Borderlands. He shared his insights in an interview with Insider Gaming at Gamescom 2025.

News August 22

Bungie has a new leader: Pete Parsons has stepped down

Pete Parsons, the CEO of Bungie, the studio behind Destiny and Marathon, has left the company after over 20 years with the team.

Round table August 21

What’s the current situation in the web games market in Russia: developers’ perspective

In recent years, there has been a surge of activity in the web games market. This is true for Russia as well, where this segment has historically held a strong position. App2Top spoke to market experts Alexander Shchevelev, Eduard Kumykov, and Yan Yankelowitz about what drives developers’ interest in web games and how much one can earn from such games.

News August 21

Due to the failure of Stormgate, its creators might face layoffs

Frost Giant Studios CEO Tim Morten does not rule out the possibility of layoffs at his company due to the weak launch of the strategy game Stormgate.

WN Academy August 21

“Games like this drive the industry forward”: polarizing opinions on Blue Prince in the new episode of “What’s the Game?”

The topic of the latest episode of the monthly deconstruction show “What’s the Game?” was Blue Prince, a first-person quest with roguelite elements. This time, expert opinions were divided. It was intriguing to observe two completely opposing perspectives on the game design and other elements of a single project.

News August 21

Valorant Mobile generated more than one million dollars in China on its debut day

On August 19, 2025, Riot Games and Tencent released the mobile version of Valorant in China. According to Bloomberg, citing data from the Appfigures service, the game’s launch was successful.

News August 21

41% of surveyed Russians play only free-to-play games — study

The service “Yookassa” conducted a survey about video games among Russian residents. It found that a significant portion of Russians prefers free-to-play games, and the most popular platform in the country is smartphones.

News August 21

Unknown Worlds has filed a lawsuit against former executives over the theft of confidential data and sabotage of development efforts

The scandal surrounding the three dismissed executives of the studio Unknown Worlds, which is working on Subnautica 2, continues to unfold. The studio filed a lawsuit against them, presenting several allegations.

News August 21

Schreier: The studio behind BioShock 4 has lost a third of its staff

Recently, it became known that there were layoffs at the Cloud Chamber studio, although the number of employees let go was not disclosed. Now, Bloomberg journalist Jason Schreier has discovered the extent. According to his information, over 80 people lost their jobs.

Premium Industry August 20

Hasbro “Plays to Win”: Why the Company is Investing Hundreds of Millions of Dollars in Video Games

In the 90s, ego and emotions buried Hasbro’s video gaming ambitions. Now, the company is transforming its business by focusing on creating its own titles and centralized management through Wizards of the Coast. Our extensive article discusses the company’s new strategy and financial situation.

News August 20

G5 Entertainment reported a decline in both revenue and gross profit for the last quarter

Recently, G5 Entertainment shared its financial results for the second quarter of 2025, which spanned from April to June. Here’s what the report reveals.

News August 20

Since the beginning of 2025, the total number of PC and console game downloads has exceeded 1 billion, including purchases and free-to-play models

This was reported by the analytics company Sensor Tower, citing information from its subsidiary service VG Insights.

News August 20

Analysts: In 2025, Microsoft spent $44 million on advertising for console and PC games in the USA—more than Sony and Take-Two combined

Microsoft is spending tens of millions of dollars on promoting games. The analytics company Sensor Tower estimated that from January 1 to August 3, 2025, the corporation invested $44.2 million in game advertising in the United States alone — and this is only for projects on PlayStation, Xbox, and Steam, excluding Nintendo Switch, mobile, and other platforms.

News August 20

Google Play is changing the rules for developers in the EU

Google, following Apple’s lead, has decided to update its store rules for developers distributing apps in European Union countries. The corporation announced these changes in an attempt to avoid fines for violating the Digital Markets Act.

Investor/publisher wanted August 20

The creators of the visual novel Cursed Memory are looking for a partner for marketing collaboration

Continuing with our column “Developer/Publisher Wanted,” we share projects looking for investment, publishers, or promotional assistance. This time, we present a project from the Midnight Crew team. They are seeking a partner to help with the marketing of their visual novel, Cursed Memory.

News August 20

Glen Schofield: The Callisto Protocol was successful, with sales reaching 6-7 million copies

Former head of Striking Distance Studios, Glen Schofield, in an interview with The Game Business, shared that a poor reception at launch did not hinder the horror game The Callisto Protocol from eventually selling excellently.

Conferences August 19

The program for the Cyprus WN Conference has been published. Among the participants are Epic Games, Miniclip, Utmost Games, Outfit7, Google, and others

In less than a month, on September 11-12, the WN Conference Cyprus’25 will take place in Limassol. The preliminary program of the event has been announced. Here’s what’s in store.

News August 19

PUBG has climbed to the top of the Steam chart, while the remaster of Warhammer 40,000: Dawn of War has made it into the top 10

In the latest Steam top grossing products list, there are significant shifts. For the first time since early summer, the top spot did not go to Counter-Strike 2 — the game was overtaken by PUBG: BATTLEGROUNDS.

News August 19

“It was a bad publishing contract”: the creators of Rise of Industry earned almost nothing from the game, despite its revenue in the millions

Alex Mochi is one of the creators of the economic strategy game Rise of Industry and the founder of Dapper Penguin Studios. Recently, he released a video on YouTube, where he talked about an unsuccessful partnership with Kalypso Media and the forced sale of the IP to avoid bankruptcy.

Contests August 19

Web Shop Arena has launched—a practical three-month challenge for game developers from Xsolla and App2Top

On August 19, the Web Shop Arena kicked off, a competition-reality show for mobile free-to-play game developers. This is a comprehensive workshop where shortlisted teams gradually implement Xsolla’s Web Shop into their games under the guidance of experts. Winners will receive cash prizes — $50,000 for first place, $25,000 for second place, and $10,000 for third place.

All publications of the author

Randy Pitchford is confident that thanks to Borderlands 4, the franchise’s sales will “easily” exceed 100 million copies

Bungie has a new leader: Pete Parsons has stepped down

What’s the current situation in the web games market in Russia: developers’ perspective

Due to the failure of Stormgate, its creators might face layoffs

“Games like this drive the industry forward”: polarizing opinions on Blue Prince in the new episode of “What’s the Game?”

Valorant Mobile generated more than one million dollars in China on its debut day

41% of surveyed Russians play only free-to-play games — study

Unknown Worlds has filed a lawsuit against former executives over the theft of confidential data and sabotage of development efforts

Schreier: The studio behind BioShock 4 has lost a third of its staff

Hasbro “Plays to Win”: Why the Company is Investing Hundreds of Millions of Dollars in Video Games

G5 Entertainment reported a decline in both revenue and gross profit for the last quarter

Since the beginning of 2025, the total number of PC and console game downloads has exceeded 1 billion, including purchases and free-to-play models

Analysts: In 2025, Microsoft spent $44 million on advertising for console and PC games in the USA—more than Sony and Take-Two combined

Google Play is changing the rules for developers in the EU

The creators of the visual novel Cursed Memory are looking for a partner for marketing collaboration

Glen Schofield: The Callisto Protocol was successful, with sales reaching 6-7 million copies

The program for the Cyprus WN Conference has been published. Among the participants are Epic Games, Miniclip, Utmost Games, Outfit7, Google, and others

PUBG has climbed to the top of the Steam chart, while the remaster of Warhammer 40,000: Dawn of War has made it into the top 10

“It was a bad publishing contract”: the creators of Rise of Industry earned almost nothing from the game, despite its revenue in the millions

Web Shop Arena has launched—a practical three-month challenge for game developers from Xsolla and App2Top