A report by Stephen Jarrett from King. The speaker spoke about how the company inspires game designers to create cool products.

We are starting to publish the materials of the White Nights conference, which was held in Prague on February 13-14, 2018. The first report by Silvia Buermann from App Annie. Silvia shared statistics and the latest news of the mobile games market, paying special attention to Russia and the CIS countries.

Projects in the farm and citybuilder genre are now difficult to achieve significant commercial success. Their audience is gradually being taken away by multi—genre projects,” said Alexey Vstavsky from App Annie at White Nights in Prague.

On February 13-14, the Czech capital will host the White Nights game development conference. On the first day, a round table will be held about the gaming user experience and interface. Editorial Office App2Top.ru offers to compose questions for the participants of the table. The authors of the best will receive a premium ticket.

On February 1, a White Nights meetup will take place in Berlin with the participation of King and Wooga. We suggest that its participants come up with questions. The authors of the best questions will be awarded premium tickets to the Prague White Nights session.

At White Nights in Prague, one of the guests will be Jefferson Valadares, CEO of Bandai Namco in the USA. We suggest coming up with a question for him. The authors of the top two will receive a premium ticket to the conference.

The organizers of White Nights Prague 2018 have published the jury of the Indie Game Cup. It includes representatives of three game engines, as well as the authors of Horizon and World of Tanks.

The Prague White Nights will feature Timur Haussila, the Supercell product lead who led the work on Boom Beach. We suggest coming up with a question for him. The authors of the top two will receive a premium ticket to the conference.

It’s too early to rest! The organizers of the White Nights Prague 2018 conference have started accepting applications for participation in the Indie Game Cup competition. The reception is open only until January 24.

Report by Sergey Zykov from Armor5Games. The speaker spoke about how to maintain (and multiply) the team, find money for development and become stronger in the absence of external funding.

Report by Sergey Kopov from Sunday Games. The speaker spoke about his experience of using chatbot technology in game development and shared statistics based on millions of requests.

Report by Tanya Evdokimenko (Loktionova) from Values Value. She talked about the failures and best practices, gave recommendations on how to hire better.

A report by Ryan Booth from Virtual Arts. The speaker spoke about how the company went the way to creating its first VR game – Cargo Racing VR, as well as what they learned during their existence.

Report by Marina Michkova from Yandex. Marina spoke about Yandex technologies for effective monetization of the entire audience of mobile applications.

It’s worth going. A preliminary program of the conference has appeared on the White Nights Prague 2018 website. According to her, King, Supercell, Bandai Namco and many others will perform at the event.

Report by Alexander Neberekutin from DevGame. The speaker considered the balance in the game as an integral structure and answered a wide range of questions on building an economy based on user data.

Report by Ivan Pomytkin from HeroCraft. The speaker spoke about PR, social media, community work, pricing policy and much more in the field of PC game marketing.

Report by Elena Zezulina from Unity Technologies. Elena told about Unity 2017 – a new generation of the platform for game development and not only. The new Unity received not only a new pipeline for the development of the engine itself, but also a large number of features, improvements and fixes, many of which are useful both for developers and for those who work with art.

Ksenia Sternina ‘s report from Mail.ru Group and Andrey Kislov from Brain Company. The speakers talked about how the methods of neurophysiology allow us to determine the biological reactions of the human body to various stimuli and understand what a gamer feels during the game. Comparing human reactions to different games of the same genre, you can determine what works better in them.