White Nights Moscow 2017: Brain Company and Mail.ru Group about how research in the field of neurophysiology helps in game development

Ksenia Sternina ‘s report from Mail.ru Group and Andrey Kislov from Brain Company. The speakers talked about how the methods of neurophysiology allow us to determine the biological reactions of the human body to various stimuli and understand what a gamer feels during the game. Comparing human reactions to different games of the same genre, you can determine what works better in them.