How not to work with streamers? The answer to this question is now known by mihoyo, the developer and publisher of Genshin Impact. During the preparation of the new event, the company presented so many requirements to the content authors that many simply refused to work with it.

The Liftoff platform has announced the expansion of its Mobile Heroes program for mobile marketers. Now it has been joined by specialists from Russia and other Eastern European countries. As part of the program, they will share useful tips and experience in this market.The Mobile Heroes Eastern Europe program started in October.

Merge games are on the rise and can become a replacement for match3 titles for many users, according to analysts from GameRefinery. They use similar gameplay principles and monetization models. However, merge games have great potential to engage and retain players.Evermerge

Chinese giant Tencent has signed another deal. This time, the company acquired a minority stake in the British Playtonic, the authors of the platformer Yooka-Laylee. How much this purchase cost is not disclosed.

InvestGame analysts have calculated the volume of investments, public offerings and completed M&A transactions in the gaming market over the past nine months. They amounted to $57.7 billion. This is 72% more than a year earlier for the same period.

Activision Blizzard employees demanded the resignation of Bobby Kotick. The petition has already been signed by over 1300 people. Meanwhile, Phil Spencer announced that Xbox will reconsider the terms of cooperation with the scandalous company. According to him, such an attitude towards employees has no place in the gaming industry.Overwatch