App2Top.com: site for game developers, publishers and marketers

All publications for 15.04.2021

Industry April 15, 2021

Game developers on the prospect of retirement: “It looks like I’m going to work until I die”

Many experts in the gaming industry are afraid that they will not be able to save enough money and retire. Some even think that they will have to work until they die. Both indie developers and industry veterans, like game designer Josh Sawyer, shared their opinions on this topic.

Industry April 15, 2021

MetaHuman Creator, a tool for creating realistic models of people from Epic Games, has been released for early access

Epic Games has announced the release of the MetaHuman Creator editor in early access. It allows you to create realistic human models in a few minutes.

Vacancies April 15, 2021

Vacancies of the week (April 15)

Wanted: producer of creatives at WazzApps, game designer of VR games at SPL and art director at Mobirate.

Investments and transactions April 15, 2021

AppLovin raised $1.8 billion in an IPO at a valuation just below $30 billion

AppLovin marketing platform has finally entered the stock exchange. As part of the initial public offering, the company raised $1.8 billion, and its valuation approached $30 billion.AppLovin listed its shares on the NASDAQ stock exchange at a price of $80 apiece.

Games April 15, 2021

Apex Legends has surpassed the mark of 100 million players in two years

The Battle Royale of Apex Legends, developed by Respawn and published by Electronic Arts, continues to develop and gain popularity (albeit not as actively as at the start). Now the game has overcome an important milestone of 100 million players.Developers from Respawn announced this achievement on Twitter.

Marketing April 15, 2021

FM.digital is ready to provide mobile game developers with up to $500,000 for marketing

A new player has appeared in the game project financing market — FM.digital company. She is ready to allocate up to $ 500,000 to developers of mobile games and applications for promotion at the expense of future revenue and not take a share in the business at the same time.

Analytics April 15, 2021

Newzoo: Almost half of female gamers don’t mind buying gaming peripherals. The budget of the majority is up to $100

The market of peripheral devices is experiencing a real boom, and not the last role in this is given to female gamers. According to the calculations of the analytical company Newzoo, almost half of the actively playing women are ready to buy peripherals for consoles and PCs. But most of them have one important condition — the price should not exceed $ 100.