The Japanese corporation Sony has announced the launch of the crowdfunding platform First Flight. The goal of the project is to promote new business ideas of the company’s employees.

Today, a turn-based tactical strategy X-Mercs from Game Insight has appeared on the virtual shelves of the App Store. Oleg Pridyuk, an industrial evangelist of the Lithuanian company, told about the history of the project at the Unite Europe 2015 conference. We offer a brief retelling of his report.

The Japanese company Gree has changed the value of the hard currency in the Kingdom Age game on the advice of the Tapjoy mobile monetization service. As a result, the project’s revenue from advertising increased by 90%. This was told by the Venturebeat resource.

Mobile MOBA Vainglory from Super Evil Megacorp launched on Android. Its creators shared statistics on this occasion: the MAU of the project is 1.5 million.

One of the oldest Russian gaming companies has announced the relocation of its headquarters from Moscow to St. Petersburg.

With the help of the FabZat service, players will be able to get a real copy of a virtual purchase. The French company believes that this will help developers increase revenue from in-game payments.

At the end of June, it became known that the Appodeal monetization service raised $3.1 million. We talked with the founder of the platform Pavel Golubev about Appodeal, how advertising networks usually work, and also asked how to place banners correctly in mobile games.

The Smash Land game did not pass the softlonch stage. The new Supercell project will be closed on September 1, 2015.

Messages in applications increase user engagement rates by 3.5 times. Such conclusions were reached by Localytics, the owner of the marketing platform of the same name.

Rami Ismail, co-founder of the Dutch indie studio Vlambeer, spoke about the mistakes made. They, according to him, cost the company $1.03 million. About this, with reference to Izmail’s speech during the Gamelab 2015 conference, the resource writes PocketGamer.biz .

Swedish studio Mag Interactive has acquired the mobile game studio Delinquent Interactive from the UK. The amount of the transaction was not disclosed. A message about this appeared on the Mag Interactive website.

Pete Hines, Vice president of marketing and PR at Bethesda, told why Fallout Shelter was released simultaneously with the announcement of Fallout 4 and what awaits the project next.

The Pokemon Company Corporation, mainly engaged in the development and promotion of the label of the same name and affiliated with Nintendo, announced a mobile match-3 with Pokemon.

The authors of Minecraft have announced the upcoming termination of the development and support of the card collectible game Scrolls.

The American marketing agency Fiksu reports that the number of app downloads from the App Store fell in May.

The Russian Red Winter team shared a new trailer for the game Dungelot: Shattered Lands during the E3 conference.

As part of the White Nights conference that ended recently, the participants of the Indie Game Cup 2015 were awarded. The main stars were three games: Lost Socks Naughty Brothers, Perils of Man and Karma. Incarnation 1.

About the central events and the main materials of last week.

The Chinese company Cheetah Mobile announced the launch of a mobile advertising platform for games and applications.