In the first 30 days after downloading the application, more than half of the users become inactive. What needs to be done to prevent this from happening, – the analytical platform Localytics told in its latest research.

As a rule, only casual projects can boast of a fast set of a solid number of downloads. However, recently it became known that the Czech zombie shooter Unkilled also managed to achieve good performance relatively quickly.

The authors of the world’s highest-grossing three-in-a-row game held a short-term event in it, typical of midcore and hardcore games.

Wilhelm Taht, head of the External Products Department at Rovio, believes that motivated advertising gives zero results. And offers its own solution to the problem.

Chartboost company in its own blog talked about which four key metrics of the shareware game should be monitored during the trial run.

We continue to publish materials in our “Who’s Who” series (recall, instead of posting game announcements from young and not only studios, we invite them to tell about themselves). This time we talked to the studio Creobit.

Yesterday, the project of video blogger PewDiePie appeared in the stores. The game called PewDiePie: Legend of Brofist immediately appeared in the box office tops of several countries.

The role-playing project Final Fantasy XIII-2, released on Xbox 360 and PlayStation 3 in December 2011, became available for Japanese users to play on mobile iOS and Android devices.

As part of Unite Boston 2015, the winners of the Unity Awards for this year, a competitive program held annually by Unity Technologies, were announced. The main prize was taken away by the strategy Cities: Skylines from Colossal Order.

Mobile marketing company Fiksu is closing its American office. This is the second reduction in a year.

We publish a funny and at the same time very interesting article about the current indie developers authored by Gur Dotan, co-founder and vice president of marketing at SOOMLA.

A platform for creating VR applications has been launched. Its developers are the Argentine Voxelus team founded by industry veterans. According to the authors, the platform will allow anyone to create games for virtual reality.

The team from Novosibirsk 7tons studio has attracted $ 200 thousand of investments from the GS Venture venture fund. This is reported in the press release of the GS Group holding, which includes GS Venture.

Children began to play more often on mobile devices. They use computers for the same purpose less and less often. This is reported by the VentureBeat resource with reference to a study by the analytical company NDP Group.

Tencent overtook Supercell in monthly revenue from the App Store, Angry Birds 2 turned out to be the world download champion, and Happy Wheels managed to become one of the most downloaded iOS games in the world in August in a week – read about this in our brief version of the App Annie report for August 2015.

In addition to the seven internal studios already closed by Gameloft earlier this year, an eighth one was added – in the city of Seattle.

Glu Mobile has announced a project based on the James Bond series. The title is called James Bond: World of Espionage.

The endless runner Subway Surfers, created by small Danish companies Kiloo and Sybo Games, has surpassed the mark of 1 billion downloads.

A teaser has been released (which is actually so long that it’s almost a trailer) to The Angry Birds Movie. And he… nothing.