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Law March 15, 2021

Russian IT companies may be exempt from scheduled inspections

The government is discussing a new measure to support the IT sector. Now, scheduled inspections can be completely canceled for domestic industry companies. It is assumed that this will create more comfortable conditions for the IT business.We are talking about inspections of Rospotrebnadzor, the Social Insurance Fund, fire supervision, labor inspection and other organizations.
Games March 15, 2021

Night queues and police: how is the joint action of Genshin Impact and KFC taking place in China

It seems that Genshin Impact is very popular in China. A campaign related to the game started in local KFC last week. There were many people willing to participate. So much so that in some cities the police had to intervene.
Games March 12, 2021

Blizzard is looking for employees to work on an unannounced multiplayer AAA game

Blizzard‘s next novelty may be a multiplayer first-person shooter. This is hinted at by the company’s job descriptions. There are few details yet, but the developers say they will have to work on a “really cool” project.
Analytics March 12, 2021

AppMagic: the most downloaded and highest-grossing mobile games of February 2021

By the end of February App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.
Marketing March 12, 2021

9 most effective types of advertising creatives for games

Marketing company AdSide Media shared with App2Top.ru the most effective types of advertising creatives for mobile games.
Analytics March 12, 2021

PUBG Mobile is the highest—grossing mobile game of February. She earned $250 million

Sensor Tower analysts have prepared a report on the most profitable mobile games of last month. PUBG Mobile became the February leader at the box office, which together with its Chinese version of Game For Peace earned $ 250 million. Also in the top of the best was the project of the Russian Playrix.
Games March 12, 2021

The circulation of the Loop Hero bagel exceeded 500 thousand copies sold in just a week

The Russian bagel Loop Hero has performed well in sales. The game has sold over 500 thousand copies sold in just a week since its release.
Industry March 11, 2021

Google introduces a tax for YouTube bloggers who receive income from American users

Not only the Russian authorities can tighten the screws. Already this June, Google is introducing a “tax on bloggers.” We are talking about rules that will oblige all owners of YouTube channels to make deductions in favor of the United States from the income received from American users. This will also affect Russians.
Investments and transactions March 11, 2021

Roblox has entered the stock market. The company was valued at $45.2 billion

Roblox shares appeared on the New York Stock Exchange yesterday. The company entered the market not through an IPO, but by choosing an alternative in the form of a direct listing. Against this background, its valuation has grown to an astronomical $45.2 billion — this is significantly more than that of Electronic Arts ($37.43 billion) and Unity ($27.76 billion).
Blockchain March 10, 2021

NFT Tokens Turn Game Artists into Millionaires

In recent weeks, the network has been actively discussing non-interchangeable tokens (NFT). They are tied to paintings, 3D models and even memes, earning millions of dollars. Journalist Jason Schreier tried to understand the phenomenon and told what representatives of the gaming industry think about NFT. We have chosen the main thing from the material.
Law March 10, 2021

How to protect your game from cloning? — VERSUS.legal column

What to do if you need to protect yourself from copying the name of the game and cloning it, — says in his column for App2Top.ru Nika Vartanova, lawyer at VERSUS.legal.
Industry March 10, 2021

Phil Spencer: Some new Bethesda games will be PC and Xbox exclusives

The deal between Microsoft and ZeniMax Media officially ended yesterday. On this occasion, Phil Spencer finally directly answered the question that has been worrying since September: what will happen to the games of the acquired company? He did not open all the cards, but confirmed that at least some of the new games from Bethesda will indeed be released exclusively for PC and Xbox.
Investments and transactions March 10, 2021

tinyBuild raised $213.7 million through an IPO — the company’s valuation reached $472.6 million (UPDATED: the company received only $50 million)

A publisher with Latvian roots tinyBuild, known for the Hello Neighbor franchise, has entered the stock market. During the IPO, the company raised £154 million ($213.7 million), and its market value rose to £340.58 million ($472.6 million).
Vacancies March 9, 2021

Vacancies of the week (March 9)

Wanted: creative director-screenwriter at Playrix, producer at Green Pixel and game designer at Deus Craft.
Money March 9, 2021

KamaGames revenue for 2020 increased by almost 40%

Developer and publisher KamaGames has reported financial results for 2020. The company’s revenue grew by almost 40%, and in terms of profit, last year was a record at all.
Law March 9, 2021

The German authorities want to oblige developers to sell games with loot boxes labeled 18+

Germany is seriously concerned about the problem of loot boxes and their impact on minors. Now the authorities are preparing a special reform that may prohibit the sale of games with similar mechanics to minors.
Investments and transactions March 9, 2021

AppLovin marketing platform has filed for an IPO

Games March 9, 2021

PUBG: New State scored 5 million pre-registrations in a week

Games March 6, 2021

The Loop Hero bagel from the Russian studio Four Quarters attracted over 150 thousand players per day

Loop Hero is a bagel with indirect control from the Russian indie studio Four Quarters and publisher Devolver Digital. In just a day after the release, more than 150 thousand people played the game, and its peak online was almost 40 thousand.
Industry March 5, 2021

The U.S. Securities and Exchange Commission approved the deal between Microsoft and ZeniMax

Microsoft is closer than ever to completing the purchase of ZeniMax. Today, the U.S. Securities and Exchange Commission officially approved a deal worth $7.5 billion. Now the decision has to be made by the European Commission.
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